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Franchisor Intelligence / Compare / New-franchise fee share

Who depends most on selling new franchises?

New-franchise fees are 1.8% to 77.7% of revenue; the typical share is 8.3%.

13 of 23 systems disclose this.

Where each of the 13 systems that disclose it sits

Each dot is a system. The rule is the middle value.

Across the 13 systems that disclose it
Griswold: 1.8%BrightStar Care: 2.0%Visiting Angels: 5.5%Senior Helpers: 5.6%Amada Senior Care: 7.4%HomeCare Advocacy Network: 7.8%HomeWell Care Services: 8.3%SYNERGY HomeCare: 8.9%Assisting Hands Home Care: 18.2%Seniors Helping Seniors: 27.3%Nurse Next Door: 36.6%Home Matters Caregiving: 37.7%Hallmark Homecare: 77.7%
Source: 2026 filings, read from each system's own disclosure documentHomecareHQ Intelligence · 2026 FDDs

Hallmark Homecare draws 77.7% of its revenue from selling new franchises — more than any other system here

Sorted highest to lowest. Hatched rows are filings that say nothing.

Source: 2026 filings, read from each system's own disclosure documentHomecareHQ Intelligence · 2026 FDDs
›View data & method

13 of 23 systems disclose this. Figures are read from each system’s own 2026 franchise disclosure document. How this data is built

The share of the franchisor's revenue that comes from fees paid by people buying a new franchise.

›How to read it

New-franchise fee share — The share of the franchisor's revenue that comes from fees paid by people buying a new franchise.

Higher means the company depends on making new sales. Lower means it lives on income from owners already trading.

It is not a measure of how fast the system is growing.

Every system on this measure

Sort any column. A blank means the filing does not disclose it, never zero.

New-franchise fee share for every home care franchise system, from 2026 franchise disclosure documents
SystemNew-franchise fee share
A Place At HomeNot disclosed in the 2026 FDD50Emerging
Amada Senior Care7.4%261Scaling
Assisting Hands Home Care18.2%232Scaling
BrightStar Care2.0%396Scaling
CareBuilders at HomeNot disclosed in the 2026 FDD28Early
ComForCareNot disclosed in the 2026 FDD271Scaling
Comfort KeepersNot disclosed in the 2026 FDD619Scaling
Executive Home CareNot disclosed in the 2026 FDD79Emerging
FirstLight Home CareNot disclosed in the 2026 FDD238Scaling
Griswold1.8%198Scaling
Hallmark Homecare77.7%59Emerging
Home InsteadNot disclosed in the 2026 FDD626Mature
Home Matters Caregiving37.7%31Emerging
HomeCare Advocacy Network7.8%7Early
Homewatch CareGiversNot disclosed in the 2026 FDD260Scaling
HomeWell Care Services8.3%201Scaling
Nurse Next Door36.6%71Emerging
One You Love HomecareNot disclosed in the 2026 FDD24Early
Right at HomeNot disclosed in the 2026 FDD566Scaling
Senior Helpers5.6%394Scaling
Seniors Helping Seniors27.3%224Scaling
SYNERGY HomeCare8.9%626Scaling
Visiting Angels5.5%541Mature

HomecareHQ analysis of 23 home care franchise systems’ 2026 disclosure documents. Listed alphabetically until you sort it.

10 of 23 filings do not disclose this

Not disclosed by A Place At Home, CareBuilders at Home, ComForCare, Comfort Keepers, Executive Home Care, FirstLight Home Care, Home Instead, Homewatch CareGivers, One You Love Homecare, Right at Home. A blank in the table means the filing is silent. It is never a zero.

What to ask next

How to read this data

  • These are each system's own disclosures, not our opinion of them. Every number on this page comes out of a filing the system published itself. Where we calculate something — an effective royalty, a fee load, a growth rate — we show the inputs and the formula alongside it.
  • A blank means the filing did not say, never zero. Systems disclose different things, so most measures are filed by some of the field and not all of it. Where a figure rests on part of the field, we say how much of it.
  • Nothing here is a ranking. Most of these measures have no better direction: a lower royalty is not automatically a better system, and a bigger territory is not automatically a better deal. We show where a system sits and leave the judgement to you.
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