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Executive Home Care

Executive Home Care Franchising, LLCfranchising since 2012owned by Evive Brands, LLC ("Evive"), EHC Holding Company, LLC ("EHCH"), Riverside Micro-Cap Fund VI-A, L.P.
Open the 2026 FDD

Everything below is Executive Home Care's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.

The snapshot
Royalty
6%
field median 5%
Franchise fee
$50K
field median $52K
Startup investment
$104K – $165K
Item 7 range
Franchised outlets
79
2023 → 2025
What its locations disclose
Annual unit revenue (Item 19)
$3.6M median
all reporting units, 2025 — no comparable headline cohort under the published rule set
Disclosed gross margin
38.9%
the brand's own Item 19 figure — definitions vary by brand
Who runs it
Caroline Quoyeser
Secretary and Manager
FDD p. 14
  • President, Secretary & Manager · Executive Home Care Franchising, LLC · Nov 2021 – present
  • President, Secretary & Manager · Evive Brands, LLC · Feb 2023 – present
  • President, Secretary & Manager · B & P Burke, LLC · Nov 2021 – present
  • President, Secretary & Manager · ALL Franchising, LLC · Aug 2022 – present
Jeanette Weinz
Brand Leader
FDD p. 14
  • Brand Leader · Executive Home Care Franchising, LLC · Feb 2025 – present
  • National Director of Operations (United States) · Nurse Next Door · Feb 2024 – Feb 2025
  • VP of Franchise Operations · ATC Healthcare · Jan 2022 – Dec 2024
  • National Franchise Developer · Home Helpers Home Care · Feb 2019 – Dec 2021
Gregory Esgar
Chief Financial Officer
FDD p. 15
  • Chief Financial Officer · Executive Home Care Franchising, LLC · May 2022 – present
  • Chief Financial Officer · MB Franchise Holdings, Inc. · May 2025 – present
  • Chief Financial Officer · Evive Brands, LLC · Aug 2023 – present
  • Chief Financial Officer · B & P Burke, LLC · May 2022 – present
Jordan Lajoie
Chairman of the Board
FDD p. 15
  • Chairman of the Board · Executive Home Care Franchising, LLC · Jul 2025 – present
  • Chairman of the Board · MB Franchise Holdings, Inc. · Jul 2025 – present
  • Chairman of the Board · Evive Brands, LLC · Jul 2025 – present
  • Chairman of the Board · B & P Burke, LLC · Jul 2025 – present
L. Joseph Lee
Vice President and Manager
FDD p. 15
  • VP & Manager · Executive Home Care Franchising, LLC · Nov 2021 – present
  • VP & Manager · MB Franchise Holdings, Inc. · May 2025 – present
  • VP & Manager · Evive Brands, LLC · Feb 2023 – present
  • VP & Manager · B & P Burke, LLC · Nov 2021 – present
Jason Wiedder
Chief Growth Officer
FDD p. 15
  • Chief Growth Officer · Executive Home Care Franchising, LLC · Dec 2021 – present
  • Chief Growth Officer · MB Franchise Holdings, Inc. · May 2025 – present
  • Chief Growth Officer · Evive Brands, LLC · Feb 2023 – present
  • Chief Growth Officer · B & P Burke, LLC · Dec 2021 – present
Ryan Parsons
Chief Executive Officer
FDD p. 14
  • Chief Executive Officer · Executive Home Care Franchising, LLC · Nov 2023 – present
  • Chief Executive Officer · MB Franchise Holdings, Inc. · May 2025 – present
  • Chief Executive Officer · Evive Brands, LLC · Nov 2023 – present
  • Chief Executive Officer · B & P Burke, LLC · Nov 2023 – present
Litigation disclosures

Required public disclosures from Executive Home Care's own FDD, reproduced neutrally. A disclosure is not a judgment of wrongdoing.

Commonwealth of Virginia vs. Ken Parsons, Ryan Parsons & The Brothers Franchising Corp
Case No: SEC2015-00056 · Commonwealth of Virginia, State Corporation Commission · January 6, 2016
FDD p. 17

The matter involved the sale of a The Brothers That Just Do Gutters franchise in Virginia to Ken and Ryan Parsons's father before the franchise was registered in Virginia.

Status: The Settlement Order required TBFC to pay a $2,000 penalty plus $500 for investigation costs and prohibits TBFC and its successors (e.g., BPF) from violating Virginia's Retail Franchising Act in the future.

The Settlement Order required TBFC to pay a $2,000 penalty plus $500 for investigation costs
Executive Home Care Franchising, LLC v. Marshall Health Corp., Well-Being Home Corp., Clint Marshall, Massare Marshall and Greer Marshall
Case No. 15-ch-00760; AAA Case No.: 01-15-0003-2409 · US District Court for District of New Jersey; American Arbitration Association · February 3, 2015
FDD p. 16

Our complaint alleged: violations of the in-term and post termination restrictive covenant contained in their Executive Home Care Franchise Agreement; trademark and trade dress infringement; unfair competition through the operation of an independent in-home care business using the proprietary and confidential business information and client lists belonging to us; and breach of multiple payment and other obligations. Marshall Defendants asserted counterclaims for breach of contract; breach of duty of good faith and fair dealing; fraudulent inducement; tortious or malicious interference with contract; intentional or malicious interference with prospective economic advantage; violation of the New Jersey Franchise Practices Act; and unjust enrichment.

Status: The District Court granted our motion to compel arbitration. On July 25, 2016, the arbitrator denied our claims and awarded Marshall Defendants $215,386 in damages, costs and expenses.

the arbitrator denied our claims and awarded Marshall Defendants $215,386 in damages, costs and expenses.
Executive Home Care Franchising, LLC v. Specialized Home Care Providers, LLC, Michael Creatore and Nicholas Kerpsack
Case No. 15-ch-01486; AAA Case No.: 01-15-0003-4773 · US District Court for District of New Jersey; American Arbitration Association · February 27, 2015
FDD p. 16

Our complaint alleged: violations of the in-term and post termination restrictive covenants contained in their Executive Home Care Franchise Agreement; trademark and trade dress infringement; unfair competition through the operation of an independent in-home care business using the proprietary and confidential business information and client lists belonging to us; and breach of multiple payment and other obligations. Defendants asserted counterclaims for breach of contract; breach of duty of good faith and fair dealing; fraudulent inducement; violation of the New Jersey Franchise Practices Act; and unjust enrichment.

Status: Motion to compel arbitration granted October 26, 2015. On November 23, 2016, the parties signed a Settlement Agreement whereby Defendants paid us $55,000 and we released Defendants from the post-term restrictive covenants in their Franchise Agreement.

Defendants paid us $55,000 and we released Defendants from the post-term restrictive covenants in their Franchise Agreement.
The fine print
Fee schedule, as filed
  • initial franchise fee: $49,900Multi-Unit Discount: Franchise 1 – No discount; Franchise 2 – $10,000 discount; Franchise 3 and up – $15,000 discount (must purchase 2 or more franchises at the same time, sign all Franchise Agreements at the same time, …
  • royalty: Greater of 6% of Net Billings or the minimum royalty fee
  • brand fund: 2% of Net Billings
  • technology fee: Up to $750 per month. Currently $200 per month plus $30 per month for each additional email needed
  • local marketing requirement: Greater of $750 per month or 1% of Net Billings
Territory policyFDD p. 34

You will not receive an exclusive territory. The Franchise Agreement grants you the right to operate your Business solely within your Territory from the approved EHC Office. A Territory with a minimum population of 300,000 is granted unless you request a metropolitan area with a population of less than 300,000. Territorial protections cover EHC Offices, Clients, Referral Sources, and Targeted Marketing, subject to numerous exceptions (including Converted Outlets). The franchisor reserves rights to Alternative Channels of Distribution and Vacant Territories.

Technology named in the FDD
Care management & scheduling
WellSky
CRM & lead management
Call center
Accounting & finance
QuickBooks
Training & learning
LMSActivated Insights
Marketing
Gift card / loyalty program equipment, software and/or AppsSocial media company we designateCorporate website / local webpage
Productivity & office
Microsoft 365Google WorkspaceEXECUTIVE HOME CARE® email addresses
For franchisor teams
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