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What does an owner commit to at Executive Home Care?

Executive Home Care runs its agreement for 10 years.

Across 22 home care systems

Which systems sign owners up for longer than Executive Home Care? →

How long you are in, and what leaving looks like

How long the agreement runs
Home Instead: 5Nurse Next Door: 5SYNERGY HomeCare: 5A Place At Home: 10Amada Senior Care: 10Assisting Hands Home Care: 10BrightStar Care: 10CareBuilders at Home: 10ComForCare: 10Comfort Keepers: 10Executive Home Care: 10FirstLight Home Care: 10Griswold: 10Hallmark Homecare: 10Home Matters Caregiving: 10Homewatch CareGivers: 10HomeWell Care Services: 10One You Love Homecare: 10Right at Home: 10Senior Helpers: 10Seniors Helping Seniors: 10Visiting Angels: 10
10
near typical
Source ↗
How long you may not compete after
Post-term non-compete: 2 years within the territory (see quote for the full scope)
The typical system: 2 years
2 years
near typical
p. 38 ↗
What it costs to hand the business on
50% of then-current initial franchise fee (reduced to $5,000 if buyer is an existing franchisee)
A share of the joining fee
p. 19 ↗
What renewing means
50% of then-current initial franchise fee
A share of the joining fee
p. 37 ↗

A standard Executive Home Care territory is sized on the whole population, at at least 300,000 people.

This size is shown on its own: Executive Home Care sizes territories on the whole population, so it has not made the same measurement as the systems that size on residents aged 65 and over.

No exclusive territory: Territory is not exclusive

at least 300,000 total populationp. 17 ↗

300,000 total populationp. 32 ↗

What an owner has to hit, and what happens if they miss

Local marketing you must spend
A floor: an owner pays this or the percentage, whichever is larger.
$750 a month
p. 18 ↗
Royalty you owe regardless
A floor: an owner pays this or the percentage, whichever is larger.
$2K a month, once established
p. 71 ↗
Sales you must reach
Miss it and the agreement can be terminated.
$33K a month, once established
p. 71 ↗

What an owner may not do

What you may sell
  • Franchisee must offer all goods and services the franchisor requires, subject to applicable law.p. 36 ↗
  • Franchisor may change the goods and services offered at any time and franchisee must comply.p. 36 ↗
  • Franchisee may not sell any goods or services the franchisor disapproves.p. 36 ↗
  • Franchisor must approve all goods and services sold; franchisee may not sell any disapproved goods or services.p. 36 ↗
Who you may sell to
  • If franchisor negotiates a Strategic Relationship Partner contract, franchisee must provide EHC Services to Strategic Relationship Clients on the negotiated terms.p. 36 ↗
  • Franchisee is prohibited from participating in Medicare, Medicaid, or similar governmental payor programs.p. 36 ↗
Other restrictions
  • Franchisor may require participation in gift card and loyalty programs per its policies.p. 36 ↗

Executive Home Care’s filing discloses 3 proceedings.

That is 3.8 per 100 locations, against 1.3 per 100 locations across the whole field. A count of proceedings mostly measures how large and how old a system is, which is why it is shown as a rate and never as a score.

  • 2016 · Case No: SEC2015-00056

    The matter involved the sale of a The Brothers That Just Do Gutters franchise in Virginia to Ken and Ryan Parsons's father before the franchise was registered in Virginia.p. 17 ↗

  • 2015 · Case No. 15-ch-00760; AAA Case No.: 01-15-0003-2409

    Our complaint alleged: violations of the in-term and post termination restrictive covenant contained in their Executive Home Care Franchise Agreement; trademark and trade dress infringement; unfair competition through the operation of an independent in-home care business using the proprietary and confidential business information and client lists belonging to us; and breach of multiple payment and other obligations. Marshall Defendants asserted counterclaims for breach of contract; breach of duty of good faith and fair dealing; fraudulent inducement; tortious or malicious interference with contract; intentional or malicious interference with prospective economic advantage; violation of the New Jersey Franchise Practices Act; and unjust enrichment.p. 16 ↗

  • 2015 · settled · Case No. 15-ch-01486; AAA Case No.: 01-15-0003-4773

    Our complaint alleged: violations of the in-term and post termination restrictive covenants contained in their Executive Home Care Franchise Agreement; trademark and trade dress infringement; unfair competition through the operation of an independent in-home care business using the proprietary and confidential business information and client lists belonging to us; and breach of multiple payment and other obligations. Defendants asserted counterclaims for breach of contract; breach of duty of good faith and fair dealing; fraudulent inducement; violation of the New Jersey Franchise Practices Act; and unjust enrichment.p. 16 ↗

How to read these terms

  • Contract language does not summarize. Where a filing states a term in words, those words are what we publish, with the page they are on. Only the handful of terms that are genuinely numbers get compared with other systems.
  • A territory is only comparable to one measured the same way. Some systems size on residents aged 65 and over, some on the whole population. We keep those apart and never rank one against the other.
  • Disclosed cases are not a score. A count of proceedings mostly measures how big and how old a system is. We publish what each filing discloses, in its own words, with a rate per hundred locations so the count is not mistaken for a verdict.
›The numbers behind this page

What the agreement says about the minimums

  • Local marketing you must spend: “This is the minimum amount you must spend to advertise your Business in your local market (the “Local Marketing Commitment”). This amount does not include brand fund fees. You must pay us any required amount you fail to spend.”
  • Royalty you owe regardless: “On the day we designate from time to time (the “royalty fee due date”) you must pay us a royalty fee equal to the greater of: (a) 6% of Net Billings generated during the immediately preceding reporting period; or (b) the minimum royalty fee.”
  • Sales you must reach: “You must use best efforts to achieve the following minimum monthly sales criteria (the “Minimum Sales Criteria”) commencing with the beginning of the 13th month after you open your EHC Business:”

The proceedings, as the filing describes them

  • “The Settlement Order required TBFC to pay a $2,000 penalty plus $500 for investigation costs”
  • “the arbitrator denied our claims and awarded Marshall Defendants $215,386 in damages, costs and expenses.”
  • “Defendants paid us $55,000 and we released Defendants from the post-term restrictive covenants in their Franchise Agreement.”

What this filing does not disclose

  • Nothing material to this question is missing from this filing.

Every term on this page is read from Executive Home Care’s own 2026 disclosure document, and the wording is the filing’s rather than ours. Territory sizes are compared only with systems measuring on the same basis. Disclosed proceedings are shown as the filing describes them, with their status where the filing states one. Source ↗

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