Growth
Hallmark Homecare lost 25.0% of its franchised locations last year, up from 16.0% a year earlier.
Growth with a high exit rate is churn, not health.
Why did Hallmark Homecare locations leave?→Franchisor Intelligence / Hallmark Homecare
Hallmark Homecare
emergingfranchising since 2019
Hallmark Homecare is a home care franchise system, with 59 locations, and it is still adding more. Owners pay a 6.0% royalty. — HomecareHQ analysis of its 2026 filing.
What stands out
Economics
Hallmark Homecare draws 77.7% of its revenue from selling new franchises, higher than most among franchisors reporting their own books.
A company funded by new sales needs a steady supply of new buyers.
Which franchisors lean on new sales more than Hallmark Homecare?→Fees
Hallmark Homecare charges $60K to buy the franchise, higher than most among home care systems.
This is the number most buyers quote, and the one systems differ on least.
Which franchises cost more to buy than Hallmark Homecare?→HomecareHQ analysis of 23 home care franchise systems' 2026 disclosure documents.
How Hallmark Homecare compares
Differs from typical
- Transfer rate0.0%below typical
- Royalty share of revenue18.3%lower than most
Growth, against 7 other smaller systems
Net unit growth
+63.9%
above typical
Exit rate
25.0%
higher than most
Fees, across every system that discloses the measure
Effective royalty at $1M
6.0%
above typical
All-in fee load at $1M
7.3%
near typical
Initial franchise fee
$60K
higher than most
Economics, against 12 franchisors reporting their own books
Royalty share of revenue
18.3%
lower than most
The typical home care franchise: 5.0% royalty rate, $52K initial franchise fee, +12.6% net unit growth. See what’s typical →
Not shown for this system: three-year unit growth (the filing does not disclose it).
Explore this system
How it performs
How it's designed
Questions this data answers
What does it cost to open a Hallmark Homecare franchise?
$110K — That is near typical; the middle system reports $103K.
What does Hallmark Homecare’s royalty actually cost an owner?
6.0% — That is above typical; the middle system reports 5.0%.
How much does Hallmark Homecare explain its revenue figures?
6 basic facts about its revenue figures spelled out — That is below typical; the middle system reports 9.
What margin does Hallmark Homecare run?
-18.5% — That is below typical; the middle system reports 5.9%.
How many Hallmark Homecare franchises are sold and waiting to open?
9 franchises sold and not yet open — That is below typical; the middle system reports 18.
Ask HQ uses these same benchmarks to answer questions about your own agency’s growth, fees and margins. See how it works →
The basics
- Royalty
- 6.0%Source ↗
- Brand fund
- 1.0%Source ↗
- Initial franchise fee
- $60KSource ↗
- Cost to open, from
- $110KSource ↗
- Technology fee
- $250/moSource ↗
- Agreement term
- 10 yearsSource ↗
- Franchised locations
- 59at the end of 2025Source ↗
- Standard territory
- up to 250,000p. 13 ↗
- Legal entity
- Hallmark Homecare, LLC.
- Franchising since
- 2019p. 8 ↗
- Filing read
- 2026 disclosure document
›Key statistics to cite
- Hallmark Homecare added +63.9% to its franchised locations last year (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare lost 25.0% of its franchised locations last year (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare has 9 franchises sold and not yet open (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare ended the year with 59 franchised locations (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare saw 0.0% of its locations change hands (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare draws 18.3% of its revenue from royalties (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare draws 77.7% of its revenue from selling new franchises (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare runs a -18.5% operating margin (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare spells out 6 of the basic facts behind its revenue figures (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare charges a 6.0% royalty (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare collects 6.0% on a million dollars of sales (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare takes 7.3% of a million dollars of sales each year (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare charges $60K to buy the franchise (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare asks 1.0% of sales for the brand fund (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare charges $250/mo for technology (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare puts the cost of opening at $110K and up (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare runs its agreement for 10 years (HomecareHQ analysis of its 2026 filing).
- Hallmark Homecare charges $10K to sell the business on (HomecareHQ analysis of its 2026 filing).
Ask HQ
That's how Hallmark Homecare compares. How does your agency?
Ask HQ reads your own numbers against the same benchmarks — growth, fees, margins and the rest of what these filings make comparable.
Keep going
A Place At Home →
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Nurse Next Door →
71 locations, and the same stage — the closest comparison this field has.
Every system side by side →
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