Franchisor Intelligence / Hallmark Homecare / How it makes money
How does Hallmark Homecare make money?
Hallmark Homecare draws 18.3% of its revenue from royalties. That is lower than most among franchisors reporting their own books.
Compared with 12 franchisors reporting their own books
Which franchisors lean on royalties more than Hallmark Homecare? →
The figures on this page are Hallmark Homecare’s own audited statements.
- The entity
- HALLMARK HOMECARE, LLC
- What is inside it
- the franchisor's own financial statements
- The opinion
- Clean — no reservations
77.7% of what Hallmark Homecare earns comes from selling new franchises.
Royalty share of revenue
18.3%
lower than most
New-franchise fee share
77.7%
higher than most
Compared with 12 franchisors reporting their own books.
How to read a franchisor's accounts
- These are the franchisor's books, not the owners'. Item 21 shows what the company that sells the franchise earns. What an owner's business brings in is a different question, on a different page, and the two are never mixed.
- Sometimes the books belong to a parent. Seven of these twenty-three systems file the audited statements of the group that owns them. Where that is the case we say so, name the entity, and show the figures on their own rather than against franchisors reporting their own accounts.
- Royalties and new-franchise fees are two different businesses. A franchisor living on royalties earns when its owners do. One living on the fees from selling franchises has to keep selling them.
›The numbers behind this page
What the statements say they cover
Figures are HALLMARK HOMECARE, LLC.
What this filing does not disclose
- The name of the auditor: the filing does not state it in a form we could read.
Every figure on this page comes from the one audited statement package Hallmark Homecare’s 2026 filing presents as current. Full years only: stub periods, predecessor presentations and the disaggregation tables that repeat a year are excluded. Margins are compared before tax, because these entities are taxed in different ways. Source ↗
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Everything else Hallmark Homecare discloses →
Growth, fees, franchisor economics, training and territory, in one briefing.
Who's winning the home care franchise race →
Every system's openings and exits, by stage, across the whole field.
The citable numbers →
Every statistic these filings support, with its sample.