Fees
BrightStar Care asks 2.5% of sales for the brand fund; only 2 of the 22 systems that disclose it do the same.
It is the second recurring percentage, and it is easy to miss.
Which systems take more for the brand fund than BrightStar Care?→Franchisor Intelligence / BrightStar Care
BrightStar Care
scalingfranchising since 2005
BrightStar Care is a home care franchise system, with 396 locations, and it is still adding more. Owners pay a 5.3% royalty on net billings. — HomecareHQ analysis of its 2026 filing.
What stands out
Economics
BrightStar Care draws 2.0% of its revenue from selling new franchises, below typical among franchisors reporting their own books.
A company funded by new sales needs a steady supply of new buyers.
Which franchisors lean on new sales more than BrightStar Care?→Agreement
BrightStar Care gives an owner a territory of at least 15,000 residents aged 65 and over, below typical among home care systems.
Territory size sets the ceiling on what one owner can build.
How big are other systems' territories, next to BrightStar Care's?→HomecareHQ analysis of 23 home care franchise systems' 2026 disclosure documents.
How BrightStar Care compares
Runs behind
- Three-year unit growth+14.1%below typical
Differs from typical
- All-in fee load at $1M8.1%above typical
Growth, against 12 other scaling systems
Net unit growth
+6.2%
below typical
Three-year unit growth
+14.1%
below typical
Exit rate
2.9%
near typical
Fees, across every system that discloses the measure
Effective royalty at $1M
5.3%
near typical
All-in fee load at $1M
8.1%
above typical
Economics, against 12 franchisors reporting their own books
Royalty share of revenue
64.4%
near typical
The typical home care franchise: 5.0% royalty rate, $52K initial franchise fee, +12.6% net unit growth. See what’s typical →
Explore this system
How it performs
How it's designed
Questions this data answers
What does it cost to open a BrightStar Care franchise?
$103K — That is exactly the middle of the field.
What does BrightStar Care’s royalty actually cost an owner?
5.3% — That is near typical; the middle system reports 5.0%.
What do BrightStar Care owners' businesses bring in?
$1.94M — That is higher than most; the middle system reports $1.19M.
What does it cost to sell a BrightStar Care franchise on?
$15K — That is above typical; the middle system reports $10K.
Do BrightStar Care owners manage to sell the business on?
6.7% — That is above typical; the middle system reports 2.9%.
Ask HQ uses these same benchmarks to answer questions about your own agency’s growth, fees and margins. See how it works →
The basics
- Royalty
- 5.3%on net billingsSource ↗
- Brand fund
- 2.5%Source ↗
- Initial franchise fee
- $50KSource ↗
- Cost to open, from
- $103KSource ↗
- Technology fee
- $250/moSource ↗
- Agreement term
- 10 yearsSource ↗
- Franchised locations
- 396at the end of 2025Source ↗
- Standard territory
- at least 15,000residents aged 65 and overp. 16 ↗
- Legal entity
- BrightStar Franchising, LLC
- Franchising since
- 2005p. 9 ↗
- Filing read
- 2026 disclosure document
›Key statistics to cite
- BrightStar Care added +6.2% to its franchised locations last year (HomecareHQ analysis of its 2026 filing).
- BrightStar Care grew its franchised locations +14.1% over three years (HomecareHQ analysis of its 2026 filing).
- BrightStar Care lost 2.9% of its franchised locations last year (HomecareHQ analysis of its 2026 filing).
- BrightStar Care has 21 franchises sold and not yet open (HomecareHQ analysis of its 2026 filing).
- BrightStar Care ended the year with 396 franchised locations (HomecareHQ analysis of its 2026 filing).
- BrightStar Care saw 6.7% of its locations change hands (HomecareHQ analysis of its 2026 filing).
- BrightStar Care draws 64.4% of its revenue from royalties (HomecareHQ analysis of its 2026 filing).
- BrightStar Care draws 2.0% of its revenue from selling new franchises (HomecareHQ analysis of its 2026 filing).
- BrightStar Care reports $1.94M in annual revenue for the businesses it counts (HomecareHQ analysis of its 2026 filing).
- BrightStar Care spells out 10 of the basic facts behind its revenue figures (HomecareHQ analysis of its 2026 filing).
- BrightStar Care charges a 5.3% royalty (HomecareHQ analysis of its 2026 filing).
- BrightStar Care collects 5.3% on a million dollars of sales (HomecareHQ analysis of its 2026 filing).
- BrightStar Care takes 8.1% of a million dollars of sales each year (HomecareHQ analysis of its 2026 filing).
- BrightStar Care charges $50K to buy the franchise (HomecareHQ analysis of its 2026 filing).
- BrightStar Care asks 2.5% of sales for the brand fund (HomecareHQ analysis of its 2026 filing).
- BrightStar Care charges $250/mo for technology (HomecareHQ analysis of its 2026 filing).
- BrightStar Care puts the cost of opening at $103K and up (HomecareHQ analysis of its 2026 filing).
- BrightStar Care gives new owners 49 hours of classroom training (HomecareHQ analysis of its 2026 filing).
- BrightStar Care adds 0 hours of on-the-job training (HomecareHQ analysis of its 2026 filing).
- BrightStar Care runs its agreement for 10 years (HomecareHQ analysis of its 2026 filing).
- BrightStar Care charges $15K to sell the business on (HomecareHQ analysis of its 2026 filing).
- BrightStar Care gives an owner a territory of at least 15,000 residents aged 65 and over (HomecareHQ analysis of its 2026 filing).
Ask HQ
That's how BrightStar Care compares. How does your agency?
Ask HQ reads your own numbers against the same benchmarks — growth, fees, margins and the rest of what these filings make comparable.
Keep going
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