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Intelligence / Financial Metrics

What a home care agency actually earns

Margins, revenue, billing rates, and client volumes — HCHQ Benchmark Research, built by standardizing recent public operating data into comparable home care benchmarks.

Where a billed hour goes
ONE BILLED HOUR$32.00Caregiver cost · $18.56Gross margin · $13.44wages, payroll taxes, and benefits for the hour of care42.0% — what runs the office and becomes profitHomecareHQ Intelligence

For scale: the typical caregiver wage nationwide is $17.21/hr — the caregiver-cost block also carries payroll taxes, insurance, and benefits.

The benchmarks
Typical gross margin
42.0%
revenue left after caregiver wages
603 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Typical first-year revenue
$445K
what a new agency books in year one
822 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Typical billing rate
$32.00/hr
what agencies charge clients per hour
288 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Typical active clients
41
per agency location
734 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Typical client hours
4,293
delivered per location, per month
338 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Typical caregiver roster
43
caregivers per agency location
417 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Annual revenue, real locations

Pooled from actual location-level results in public filings — single locations and multi-territory businesses never mix in one number.

Single-location agencies
$785K/yr
across 48 real locations
$284K$785K median$1.36M
shaded band = the middle half of locations
48 locations represented · 2025 performance data
HCHQ-Normalized Benchmark
Multi-territory businesses
$1.15M/yr
across 212 real locations
$27K$1.15M median$2.42M
shaded band = the middle half of locations
212 locations represented · 2025 performance data
HCHQ-Normalized Benchmark

How to read the financial benchmarks

HCHQ Benchmark Research transforms recent public operating disclosures into standardized, location-weighted benchmarks for the home care industry. HCHQ independently collects, standardizes, and synthesizes this data — the value is the collection, interpretation, normalization, comparability mapping, and weighting, not merely access to the filings.

The current benchmark set incorporates publicly reported operating metrics from seven national home care systems, collectively representing hundreds of agency locations (545 for the gross-margin benchmark). HCHQ maps differently named measures to a common operating definition and weights brand-level results according to the number of locations each represents. Because source definitions and reporting methods vary, benchmarks are location-weighted medians of disclosed brand-level metrics — directional industry baselines, not exact like-for-like comparisons, and never claims of location-level observations.

Three rules apply everywhere a benchmark appears on this site:

  • Real-location pools are labeled as such, with the location and company counts behind them — and single-location and multi-territory operations never mix in one number.
  • Every benchmark carries methodology caveats (cohort exclusions, revenue-definition variance, estimated inputs). The full caveat registry renders below on this page; each card links here.
  • Vintages are disclosed. Benchmarks refresh with each annual filing cycle and are dated to the performance year they describe.
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