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Homewatch CareGivers

Homewatch CareGivers Franchising SPE LLCfranchising since 1996 (incl. predecessor)owned by AB Assetco LLC, AB Issuer LLC, AB SPE Guarantor LLC, Authority Brands, Inc.
Open the 2026 FDD

Everything below is Homewatch CareGivers's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.

The snapshot
Royalty
5%
field median 5%
Franchise fee
$50K
field median $52K
Startup investment
$143K – $194K
Item 7 range
Franchised outlets
260
2023 → 2025
What its locations disclose
Annual unit revenue (Item 19)
$666K median
112 units, per territory · FY2025
$26K$1.16M median$33.37M
comparable cohortgroup: outlet_or_territory · gross · mature_full_year

Revenue is not profit. One statistic per brand, chosen by a published rule set; brands compare only inside the same group.

Methodology notes
  • FN-COMPARABILITY-GROUP Brands are compared only within the same comparability group (unit basis, revenue definition, cohort maturity). The group label is shown beside every comparison.
  • FN-HEADLINE-COHORT The headline figure is one Item 19 statistic chosen per brand by a published, versioned rule set (franchised, unit-level, mature, all eligible units, largest count, latest year, median first); the other disclosed cohorts remain available.
  • FN-RANK-COHORT Cohort is a performance-ranked subset (top/bottom/quartile), not a random or complete sample.
  • FN-REV-DEF-VARIES Revenue definitions differ by brand (Gross Sales/Revenue(s)/Receipts/Billings, Net Billings, etc.); see each brand's verbatim definition.
  • FN-UNIT-BASIS Reporting unit is the brand's own (business/territory/outlet); composites never mix bases.
Disclosed gross margin
49.0%
the brand's own Item 19 figure — definitions vary by brand
The franchisor's own books

From the audited financial statements attached to the FDD — the corporate entity, not its franchisees.

Whose numbers these are: Figures are AB Assetco LLC and its Subsidiaries; PARENT, consolidated with the parent's subsidiaries; consolidating Cleaning Authority Franchising SPE LLC, Homewatch CareGivers Franchising SPE LLC, Mosquito Squad Franchising SPE LLC, ASP Franchising SPE LLC, Benjamin Franklin Franchising SPE LLC, Mister Sparky Franchising SPE LLC; and include Multiple franchise brands plus related non-franchisor businesses: a buying group (BuyMax), a software business (Successware, sold in 2025), and a payments business (Authority Brands Payments).

Audited by PricewaterhouseCoopers LLP · unmodified opinion · fiscal year ends December 31 · pass through for tax FDD p. 200

LineFY2023FY2024FY2025
Total revenue$219.07M$226.44M$227.82M
Royalties collected$172.29M$178.98M$178.58M
Operating income$7.95M$-14.67M$18.95M
Net income$8.18M$-14.36M$19.89M
Equity$611.63M$535.93M
Methodology notes
  • FN-REPORTING-ENTITY Item 21 requires audited statements, but not always the franchisor's own: these figures belong to the entity named beside them, which for some brands is a parent or a combined group and may include businesses other than this brand. Item 21 figures are compared with other Item 21 figures on that basis; the entity and what it consolidates are shown with the number.
  • FN-STATEMENT-SET Figures come from one audited statement package (entity, report, fiscal year-end); a later package supersedes the comparative years of an earlier one, and packages for other entities are never blended.
Who runs it
Julie Bernard
Interim Chief Marketing Officer
FDD p. 13
  • Interim Chief Marketing Officer · AB Inc. · March 2026 – present
  • Principal Consultant · Towd Point Advisors LLC · March 2020 – present
  • Chief Marketing Officer · One Look · October 2023 – February 2026
  • Chief Marketing Officer · Tradeswell Inc. · January 2012 – December 2021
Stewart C. Vernon
Chief Executive Officer; Executive Vice President
FDD p. 13
  • Chief Executive Officer · HWCG-SPE · April 2026 – present
  • Executive Vice President · AB Inc. · April 2022 – present
  • President · ASP · January May 2021 – April 2022
Jason ("Jay") Caiafa
Chief Executive Officer
FDD p. 12
  • Chief Executive Officer · AB Inc. · August 2025 – present
  • leadership roles (most recent Chief Operating Officer-The Americas) · IHG Hotels & Resorts · September 2013 – August 2025
Thomas Swift, Jr.
Executive Vice President
FDD p. 13
  • Executive Vice President · AB Inc. · April 2022 – present
  • President · Mosquito Squad · April 2022 – June 2023
  • Chief Operating Officer · Mosquito Squad · May 2021 – April 2022
Josh Greear
Chief Financial Officer and Treasurer
FDD p. 12
  • Chief Financial Officer and Treasurer · HWCG-SPE · September 2025 – present
  • President, CFO, and Treasurer · ABP · October 2025 – present
  • Chief Financial Officer · Primrose Schools Franchising Company · February 2018 – September 2025
Lani Binnie
Assistant General Counsel
FDD p. 14
  • Assistant General Counsel · AB Inc. · January 2025 – present
  • Legal Counsel · AB Inc. · May 2019 – December 2024
Nicole Brackett
Director of Care Delivery and Quality
FDD p. 14
  • Director of Care Delivery and Quality · HWCG-SPE · June 2024 – present
  • Care Delivery and Education Manager · HWCG-SPE · September 2006 – June 2024
Curtis Wiederin
Interim Brand Lead
FDD p. 14
  • Interim Brand Lead · HWCG-SPE · March 2026 – present
  • Senior Vice President of Growth and Operations · HWCG-SPE · January 2025 – March 2026
  • Vice President of Growth and Program Delivery · HWCG-SPE · July 2023 – December 2024
  • Vice President of Brand Standards · Bright Star Care Inc. · April 2008 – June 2023
Ryan Bowes
Chief Growth and Transformation Officer
FDD p. 13
  • Chief Growth and Transformation Officer of AB Inc. and President of BuyMax · AB Inc. / BuyMax · February 2026 – present
  • Chief Investment Officer · FirstKey Homes, LLC · November 2020 – January 2026
Jordan Wilson
Chief Development Officer
FDD p. 13
  • Chief Development Officer · AB Inc. · January 2025 – present
  • Senior Vice President of Franchise Development · AB Inc. · January 2023 – January 2025
  • Senior Vice President, Franchise · Scorpion Marketing · January 2015 – December 2022
David Montanez
Vice President of Franchise Development
FDD p. 14
  • Vice President of Franchise Development · AB Inc. · May 2021 – present
ShihFang "Laurel" Graham
Vice President of Products
FDD p. 14
  • Vice President of Products · HWCG-SPE · July 2023 – present
  • Director of Products · HWCG-SPE · April 2021 – June 2023
  • Senior Manager, Product Management · Comcast Technology Solutions · October 2017 – April 2021
Joshua Minturn
Vice President of Franchise Development
FDD p. 14
  • Vice President of Franchise Development · AB Inc. · January 2023 – present
  • Chief Development Officer · The Maids International · March 2020 – November 2022
Jason Seeby
Chief Information Officer
FDD p. 13
  • Chief Information Officer · AB Inc. · January 2026 – present
  • Senior Client Partner · NTT Data · January 2024 – January 2026
  • Client Partner · Aspirent Consulting · April 2019 – December 2023
Farah Bhayani
Chief Legal Officer, Vice President, and Secretary
FDD p. 13
  • Chief Legal Officer, Vice President, and Secretary (HWCG-SPE); Chief Legal Officer and Secretary (AB Inc.) · HWCG-SPE / AB Inc. · May 2025 – present
  • General Counsel & Chief Compliance Officer · G6 Hospitality · March 2022 – December 2024
  • Vice President, Legal & Compliance · G6 Hospitality · July 2019 – March 2022
Litigation disclosures

Required public disclosures from Homewatch CareGivers's own FDD, reproduced neutrally. A disclosure is not a judgment of wrongdoing.

Homewatch International, Inc. v. The Carswell Group, Inc.
2016CV033260 · El Paso County District Court, Colorado Springs, Colorado · December 2, 2016
FDD p. 14

Arising from a Franchise Agreement entered into on August 24, 2012. After HWCG terminated the Franchise Agreement on July 20, 2016, Defendants failed to pay outstanding royalties, failed to return proprietary information including customer and employee lists, and continued to operate an in-home care business in violation of non-competition provisions. HWCG brought claims of (1) breach of contract; (2) unjust enrichment (in the alternative); and (3) misappropriation of trade secrets. Defendants counterclaimed for breach of contract, fraudulent misrepresentation and unjust enrichment.

Status: On January 5, 2018, the Court found in favor of HWCG on its claims, enforced the non-competition provisions, and awarded an injunction, monetary damages and attorney's fees to HWCG. All Defendants' claims were dismissed. Final judgment in favor of HWCG entered February 14, 2018; award of attorney's fees and costs entered February 23, 2018.

the Court issued its Findings of Fact and Conclusions of Law, finding in favor of HWCG on its claims, enforcing the non-competition provisions of the Franchise Agreement and awarding an injunction, monetary damages and attorney's fees to HWCG.
The fine print
Fee schedule, as filed
  • initial franchise fee: $50,000 for Territories with a population between 38,000 and 40,000 persons aged 65 or older ("Seniors"). For Territories with a population of more than 40,000 Seniors, your base Franchise Fee will be increased by $1.85 per additional Senior residing in the Territory ("Additional Seniors Fee").Existing Franchisee Discount: 30% reduction of total Franchise Fee and applicable Additional Seniors Fee for additional Territory. Existing Franchisee Affiliate Discount: Franchise Fee reduced to $15,000 per Franchised B…
  • royalty: 5% of Gross Revenue or the Minimum Royalty, whichever is greater
  • brand fund: 2% of the first $500,000 of Gross Revenue
  • technology fee: Currently, $225 per month
  • local marketing requirement: Annual Local Marketing Fee: $24,000 annually (an average of $2,000 per month) or 3% of Gross Revenue, whichever is greater. Website Fee: $350 per month (credited to Annual Local Marketing Fee requirement). Additional Local Marketing Requirement: at least $500 per month, or $6,000 annually, whichever occurs first. Grand Opening Marketing: $2,000 within first three months after opening.
Territory policyFDD p. 56

The franchise is granted for the Approved Location only within a protected Territory. "Protected" means the franchisor will not operate a business under the Marks and the System in the Territory or authorize others to operate Franchised Businesses within the Territory, except as described. Franchisees do not receive an exclusive territory and may face competition from other franchisees, franchisor-owned outlets, or other channels of distribution/competitive brands the franchisor controls. Franchisor and affiliates retain all rights not expressly granted. Franchisee may add zip codes at franchisor's discretion by paying the Additional Seniors Fee ($1.85 per Senior). On renewal, franchisor has the right to reconfigure the Territory.

Technology named in the FDD
Care management & scheduling
Homewatch Connect™back-office systemHomewatch CareGivers Care+ (Care+)point-of-sale (POS) system
CRM & lead management
customer relationship management (CRM) systemCall Center
Accounting & finance
ACH or electronic funds transferQvinciQuickBooks
Training & learning
HOMEWATCH CAREGIVERS University
Marketing
content management softwareHOMEWATCH CAREGIVERS website
Franchisor portal & intranet
Franchisee Portal
Productivity & office
emailMicrosoft 365
IT & infrastructure
firewall protection systemMicrosoft WindowsChrome browseriOSvirus protection software
For franchisor teams
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