HomeWell Care Services
Everything below is HomeWell Care Services's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.
Revenue is not profit. One statistic per brand, chosen by a published rule set; brands compare only inside the same group.
- FN-COMPARABILITY-GROUP Brands are compared only within the same comparability group (unit basis, revenue definition, cohort maturity). The group label is shown beside every comparison.
- FN-HEADLINE-COHORT The headline figure is one Item 19 statistic chosen per brand by a published, versioned rule set (franchised, unit-level, mature, all eligible units, largest count, latest year, median first); the other disclosed cohorts remain available.
- FN-PARTIAL-YEAR-INCLUDED Includes units open less than a full year.
- FN-REV-DEF-VARIES Revenue definitions differ by brand (Gross Sales/Revenue(s)/Receipts/Billings, Net Billings, etc.); see each brand's verbatim definition.
- FN-UNIT-BASIS Reporting unit is the brand's own (business/territory/outlet); composites never mix bases.
From the audited financial statements attached to the FDD — the corporate entity, not its franchisees.
Whose numbers these are: Figures are HomeWell Franchising LLC and Subsidiaries; the franchisor consolidated with its own subsidiaries; consolidating HomeWell Corporate Holdings, LLC, WorkWell Suites, LLC, HomeWell Franchising of Canada Inc.
Audited by Citrin Cooperman & Company, LLP · unmodified opinion · fiscal year ends December 31 FDD p. 160 ↗
| Line | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Total revenue | $6.24M | $8.52M | $10.4M |
| Royalties collected | $4.65M | $6.54M | $7.82M |
| Operating income | — | — | — |
| Net income | $1.08M | $2.2M | $-7.78M |
| Equity | — | $2.13M | $834K |
- FN-STATEMENT-SET Figures come from one audited statement package (entity, report, fiscal year-end); a later package supersedes the comparative years of an earlier one, and packages for other entities are never blended.
- Chief Executive Officer · HomeWell · December 2020 – present
- Chief Strategy Officer · HomeWell · December 2019 – November 2020
- Vice President of Brand Strategy, Marketing & Communications · HomeWell · June 2018 – November 2019
- Vice President, Corporate Communications · Wood Spring Hotels (f/k/a Value Place) · May 2015 – June 2018
- Vice President of Franchise Services · HomeWell · October 2022 – present
- Franchise Business Coach · HomeWell · April 2021 – September 2022
- Unemployed · September 2020 – March 2021
- Franchise Business Coach · HealthSource America's Chiropractor · September 2019 – August 2020
- Senior Vice President of Marketing · HomeWell · February 2022 – present
- Vice President of Marketing · HomeWell · December 2020 – January 2022
- Vice President of Creative and Brand Marketing · HomeWell · May 2019 – November 2020
- Vice President, Creative · Choice Hotels International, Inc. · February 2018 – December 2018
- Director · HomeWell · December 2025 – present
- Partner · Main Post Partners · March 2014 – present
- Chief Financial Officer · HomeWell · March 2026 – present
- Chief Financial & Administrative Officer · HomeWell · March 2018 – February 2026
- Vice President of Finance and Accounting · HomeWell · October 2016 – September 2017
- Director of Finance · HomeWell · June 2016 – September 2016
- Director · HomeWell · December 2025 – present
- Partner · Main Post Partners · December 2021 – present
- Principal · Main Post Partners · December 2018 – December 2021
- Senior Vice President of Industry Engagement · HomeWell · January 2025 – present
- Senior Vice President of Training & Brand Programs · HomeWell · December 2020 – January 2025
- Vice President of Operations · HomeWell · January 2019 – November 2020
- Vice President of Training & Development · HomeWell · March 2018 – December 2018
- Vice President of Franchise Development · HomeWell · January 2023 – present
- Franchise Development Director · HomeWell · July 2022 – December 2022
- Owner · Metro Detroit Franchise Corp. · February 2018 – present
- Vice President of Business Development · MioTech Orthopedic Group, LLC · January 2021 – July 2022
- Vice President of Learning and Onboarding · HomeWell · February 2025 – present
- Senior Director, Learning · HomeWell · January 2022 – February 2025
- VP, Learning lead · T. Rowe Price · November 2018 – January 2022
Required public disclosures from HomeWell Care Services's own FDD, reproduced neutrally. A disclosure is not a judgment of wrongdoing.
Consent Order related to alleged violations of Sections 31110, 31201, and 31156 of the California Franchise Investment Law by: (1) selling at least one HomeWell franchise without perfecting an exemption; (2) offering and selling franchises in California by means of a written communication which included an untrue statement of a material fact, a financial performance representation; and (3) publishing an advertisement offering HomeWell franchises to California investors without filing the advertisement with the Department.
Status: HomeWell entered into Consent Order on January 10, 2024, agreeing to desist and refrain from violations of Sections 31110, 31201, and 31156 of the CFIL (and any other violations of the CFIL).
“HomeWell agreed to desist and refrain from violations of Sections 31110, 31201, and 31156 of the CFIL”
Junzi asserted claims for breach of contract, fraud, negligent misrepresentation, and violation of the Texas Deceptive Trade Practices Act based on allegations including failure to provide marketing and lead generation, non-payment of amounts due, failure to find new franchisees/area representative after abandonment, failure to timely agree to mediation, and inaccurate/deceptive/misleading financial performance representations and misrepresentations regarding support. Junzi sought rescission-based damages in excess of $740,000 or alternatively expectation damages over $7.1 million, plus actual damages of $750,000 for breach of contract plus fees, costs, interest, and punitive/exemplary damages.
Status: Arbitration hearing held July 19, 2021. On August 23, 2021, arbitrator issued final award that (1) denied all Junzi's claims except one negligent representation claim; (2) denied HomeWell's counterclaim against Junzi and third-party claim against Adamon; and (3) awarded Junzi $112,634 in damages plus pre- and post-award interest and reimbursement of $35,455 for AAA administrative fees and expenses in excess of Junzi's apportioned costs.
“awarded Junzi $112,634 in damages plus: (a) pre- and post-award interest and (b) reimbursement of $35,455 for administrative fees and expenses of the AAA in excess of Junzi's apportioned costs”
Claims for fraud/misrepresentation; unfair business practices; and violation of the California Legal Remedies Act in connection with a negligence and wrongful death action against former franchisee, franchise operating company and its manager. Alleged that HomeWell's consumer-facing website inaccurately described some services and that HomeWell was a joint venturer or alter ego with its former franchisee.
Status: Settlement agreement entered November 10, 2025 for $1,060,000 without admitting liability, contingent on good faith determination. Court granted Motion for Determination of Good Faith March 2, 2026 and dismissed HomeWell with prejudice March 23, 2026.
“we agreed to pay the sum of $1,060,000 without admitting liability”
- initial franchise fee: $49,500 for a single TerritoryNew Franchisees Purchasing a Single Territory: Option 1 - nonrefundable $49,500 initial franchise fee in one lump sum with royalty fees of 6% of Gross Revenues; Option 2 - nonrefundable $15,000 initial franchise fee in o…
- royalty: 6% of Gross Revenues
- brand fund: 1% of Gross Revenues
- technology fee: Currently $4.20 per email per month (or $8.40 per email per month if you choose the unlimited storage option)
- local marketing requirement: Greater of 2% of Gross Revenues and $1,000 per month
You will receive a Territory with a population of 30,000 to 40,000 total seniors aged 65 and over (not to exceed 350,000 people in total population). The Territory will be described in terms of contiguous zip codes designated by us. You will operate from one approved location and must receive permission before relocating.
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