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Senior Helpers

scalingfranchising since 2005

Senior Helpers is a home care franchise system, with 394 locations, and it is still adding more. Owners pay a 5.0% royalty on gross sales. — HomecareHQ analysis of its 2026 filing.

What stands out

HomecareHQ analysis of 23 home care franchise systems' 2026 disclosure documents.

How Senior Helpers compares

Differs from typical
  • Royalty share of revenue72.4%
    above typical
  • All-in fee load at $1M7.6%
    above typical
  • Brand fund2.0%
    above typical

Growth, against 12 other scaling systems

Net unit growth
HomeCare Advocacy Network: −41.7%Nurse Next Door: −2.7%Visiting Angels: +0.4%Home Instead: +1.1%Right at Home: +5.0%BrightStar Care: +6.2%Comfort Keepers: +7.1%Griswold: +8.8%ComForCare: +9.3%Senior Helpers: +11.0%HomeWell Care Services: +11.7%Homewatch CareGivers: +12.6%SYNERGY HomeCare: +13.8%Assisting Hands Home Care: +14.9%FirstLight Home Care: +17.2%Seniors Helping Seniors: +24.4%CareBuilders at Home: +27.3%Amada Senior Care: +33.2%A Place At Home: +38.9%Hallmark Homecare: +63.9%One You Love Homecare: +71.4%Home Matters Caregiving: +93.8%Executive Home Care: +276.2%
+11.0%
near typical
Three-year unit growth
Visiting Angels: +1.7%Home Instead: +2.0%BrightStar Care: +14.1%Right at Home: +14.1%Comfort Keepers: +15.7%Homewatch CareGivers: +17.1%Griswold: +21.5%ComForCare: +24.3%Senior Helpers: +25.5%FirstLight Home Care: +30.1%Assisting Hands Home Care: +36.5%SYNERGY HomeCare: +37.9%Nurse Next Door: +42.0%Amada Senior Care: +63.1%HomeWell Care Services: +63.4%One You Love Homecare: +71.4%CareBuilders at Home: +75.0%Seniors Helping Seniors: +85.1%A Place At Home: +163.2%Executive Home Care: +338.9%
+25.5%
near typical
Exit rate
CareBuilders at Home: 0.0%Home Matters Caregiving: 0.0%Right at Home: 0.4%Comfort Keepers: 0.7%Home Instead: 1.6%Visiting Angels: 1.7%FirstLight Home Care: 2.0%ComForCare: 2.4%Senior Helpers: 2.8%BrightStar Care: 2.9%Griswold: 3.3%Assisting Hands Home Care: 3.5%SYNERGY HomeCare: 4.7%A Place At Home: 5.6%Homewatch CareGivers: 5.6%Seniors Helping Seniors: 5.6%One You Love Homecare: 7.1%Amada Senior Care: 9.2%Executive Home Care: 9.5%HomeWell Care Services: 12.2%Nurse Next Door: 16.4%Hallmark Homecare: 25.0%HomeCare Advocacy Network: 50.0%
2.8%
near typical

Fees, across every system that discloses the measure

Effective royalty at $1M
Visiting Angels: 3.5%Amada Senior Care: 5.0%Assisting Hands Home Care: 5.0%ComForCare: 5.0%Comfort Keepers: 5.0%FirstLight Home Care: 5.0%Griswold: 5.0%Home Instead: 5.0%Homewatch CareGivers: 5.0%Nurse Next Door: 5.0%One You Love Homecare: 5.0%Right at Home: 5.0%Senior Helpers: 5.0%SYNERGY HomeCare: 5.0%BrightStar Care: 5.3%Seniors Helping Seniors: 5.4%A Place At Home: 5.5%Executive Home Care: 6.0%Hallmark Homecare: 6.0%Home Matters Caregiving: 6.0%HomeWell Care Services: 6.0%HomeCare Advocacy Network: 7.0%CareBuilders at Home: 9.0%
5.0%
near typical
All-in fee load at $1M
Visiting Angels: 6.0%ComForCare: 6.1%One You Love Homecare: 6.2%FirstLight Home Care: 6.2%Amada Senior Care: 6.4%Seniors Helping Seniors: 6.4%Nurse Next Door: 6.7%Comfort Keepers: 7.0%Right at Home: 7.2%Homewatch CareGivers: 7.3%Hallmark Homecare: 7.3%Home Matters Caregiving: 7.3%SYNERGY HomeCare: 7.5%Senior Helpers: 7.6%Home Instead: 7.6%A Place At Home: 7.7%BrightStar Care: 8.1%Executive Home Care: 8.2%Assisting Hands Home Care: 10.0%CareBuilders at Home: 10.0%
7.6%
above typical

Economics, against 12 franchisors reporting their own books

Royalty share of revenue
Hallmark Homecare: 18.3%Home Matters Caregiving: 43.0%Amada Senior Care: 50.0%Visiting Angels: 53.0%Nurse Next Door: 57.6%SYNERGY HomeCare: 60.6%BrightStar Care: 64.4%Seniors Helping Seniors: 66.9%HomeCare Advocacy Network: 70.5%Senior Helpers: 72.4%Assisting Hands Home Care: 72.7%HomeWell Care Services: 75.2%
72.4%
above typical

The typical home care franchise: 5.0% royalty rate, $52K initial franchise fee, +12.6% net unit growth. See what’s typical →

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Questions this data answers

Ask HQ uses these same benchmarks to answer questions about your own agency’s growth, fees and margins. See how it works →

The basics

Royalty
5.0%on gross salesSource ↗
Brand fund
2.0%Source ↗
Initial franchise fee
$55KSource ↗
Cost to open, from
$177KSource ↗
Technology fee
$465/moSource ↗
Agreement term
10 yearsSource ↗
Franchised locations
394at the end of 2025Source ↗
Standard territory
25,000–35,000residents aged 65 and overp. 17 ↗
Legal entity
SH Franchising, LLC
Franchising since
2005p. 10 ↗
Filing read
2026 disclosure document
›Key statistics to cite
  • Senior Helpers added +11.0% to its franchised locations last year (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers grew its franchised locations +25.5% over three years (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers lost 2.8% of its franchised locations last year (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers has 30 franchises sold and not yet open (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers ended the year with 394 franchised locations (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers saw 3.4% of its locations change hands (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers draws 72.4% of its revenue from royalties (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers draws 5.6% of its revenue from selling new franchises (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers grew its royalty income +18.1% (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers runs a -2.0% operating margin (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers spells out 7 of the basic facts behind its revenue figures (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers charges a 5.0% royalty (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers collects 5.0% on a million dollars of sales (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers takes 7.6% of a million dollars of sales each year (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers charges $55K to buy the franchise (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers asks 2.0% of sales for the brand fund (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers charges $465/mo for technology (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers bills $4K/mo a month whatever the business earns (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers puts the cost of opening at $177K and up (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers gives new owners 43 hours of classroom training (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers runs its agreement for 10 years (HomecareHQ analysis of its 2026 filing).
  • Senior Helpers gives an owner a territory of 25,000–35,000 residents aged 65 and over (HomecareHQ analysis of its 2026 filing).
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