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What does an owner commit to at Senior Helpers?

Senior Helpers gives an owner a territory of 25,000–35,000 residents aged 65 and over.

Across 17 home care systems

How big are other systems' territories, next to Senior Helpers'? →

How long you are in, and what leaving looks like

How long the agreement runs
Home Instead: 5Nurse Next Door: 5SYNERGY HomeCare: 5A Place At Home: 10Amada Senior Care: 10Assisting Hands Home Care: 10BrightStar Care: 10CareBuilders at Home: 10ComForCare: 10Comfort Keepers: 10Executive Home Care: 10FirstLight Home Care: 10Griswold: 10Hallmark Homecare: 10Home Matters Caregiving: 10Homewatch CareGivers: 10HomeWell Care Services: 10One You Love Homecare: 10Right at Home: 10Senior Helpers: 10Seniors Helping Seniors: 10Visiting Angels: 10
10
near typical
Source ↗
How long you may not compete after
Post-term non-compete: 2 years covering the territory and areas within 5 miles (see quote for the full scope)
The typical system: 2 years
2 years
near typical
p. 57 ↗
What it costs to hand the business on
50% of our then-current initial franchise fee or such greater amount as is required to reimburse us for reasonable expenses associated with reviewing the transfer. If transfer is between 25% - 50% of the ownership interest of the franchisee, the fee is $5,000.
The greater of two amounts
p. 19 ↗
What renewing means
Renewal requires signing the then-current agreement
Signing the agreement as it stands then
p. 55 ↗

A standard Senior Helpers territory holds 25,000–35,000 residents aged 65 and over.

Standard territory size, across the systems measuring it the same way

Every system here sizes on residents aged 65 and over.

Source: Item 12, 2026 filingsHomecareHQ Intelligence · 2026 FDDs
›View data & method
Standard territory population, systems sizing on residents 65 and over
SystemResidents aged 65+
A Place At Homeabout 40,000
Amada Senior Care32,000–42,000
Assisting Hands Home Careat least 25,000
BrightStar Careat least 15,000
CareBuilders at Home30,000–40,000
ComForCare25,000–35,000
FirstLight Home Careabout 25,000
Griswold25,000
Home Instead10,000
HomeCare Advocacy Network30,000–50,000
Homewatch CareGivers38,000–40,000
HomeWell Care Services30,000–40,000
Nurse Next Doorabout 9,000
One You Love Homecareabout 50,000
Right at Homeat least 15,000
Senior Helpers25,000–35,000
SYNERGY HomeCareabout 20,000

Only systems that state a 65-and-over population are drawn: a system sizing on the whole population has measured something different, and the two are never ranked against each other. Where a filing says “at least” a number, the qualifier travels with the value.

No exclusive territory: Territory is not exclusive

25,000–35,000 people 65+p. 17 ↗

What an owner has to hit, and what happens if they miss

Brand fund you must pay
$75 a biweekly
p. 22 ↗
Local marketing you must spend
A floor: an owner pays this or the percentage, whichever is larger.
$2K a month
p. 22 ↗
Royalty you owe regardless
A floor: an owner pays this or the percentage, whichever is larger.
$2K a biweekly, once established
p. 22 ↗
Sales you must reach
Miss it and the agreement can be terminated.
$1.25M a year, once established
p. 49 ↗

What an owner may not do

What you may sell
  • Franchisee must provide all client care, companion services, personal assistance services, and other services/products the franchisor specifies from time to time.p. 55 ↗
  • Franchisee may not provide any medical care or medical services without the franchisor's prior approval.p. 55 ↗
  • Franchisee may not offer or sell any services or products not approved by the franchisor at or from the Franchised Business, a client's home, or any other location.p. 55 ↗
  • Franchisee must offer and sell approved services and products only in the manner required by the franchisor.p. 55 ↗
  • Franchisor may disapprove any services or products in its sole discretion, and franchisee must discontinue them.p. 55 ↗
Where you may sell
  • Direct advertising to solicit customers may only be directed to customers within the franchisee's Territory.p. 55 ↗

Senior Helpers’ filing discloses 4 proceedings.

That is 1.0 per 100 locations, against 1.3 per 100 locations across the whole field. A count of proceedings mostly measures how large and how old a system is, which is why it is shown as a rate and never as a score.

  • 2024 · settled · 3:24-cv-00210

    Complaint alleging violations of the Fair Labor Standards Act, the Ohio Wage Act, Ohio Prompt Pay Act, and Unjust Enrichment against SH-Delaware, a franchisee, and the franchisee's owner.p. 16 ↗

  • 2019 · 19-2-31058-8

    The Attorney General of Washington investigated "no-poach" provisions in SH-Delaware's franchise agreements and issued a Civil Investigative Demand requesting information related to the franchise agreements.p. 16 ↗

  • 2018 · settled · 09D1-1805-CT-000012

    Complaint alleges vicarious liability and respondent superior, negligence, negligent hiring and supervision, negligent infliction of emotional distress, breach of contract, unjust enrichment, breach of fiduciary duties and/or constructive fraud, senior consumer protection act liability, and deceptive consumer sales act liability for negligent caregiving, real and personal property damage to Wilma Beck's home, and theft of more than $8,000 of her personal funds.p. 16 ↗

1 earlier proceeding
  • 2016 · settled · ESX-L-220-16

    Amended complaint alleged a former franchisee's caregiver was negligent in caring for the plaintiffs; claims of negligence, negligent hiring, violation of the New Jersey Consumer Fraud Act, and that SH-Delaware is vicariously liable based on agency and apparent agency theories. Plaintiffs requested compensatory, punitive, and special damages, plus interest and costs.p. 16 ↗

How to read these terms

  • Contract language does not summarize. Where a filing states a term in words, those words are what we publish, with the page they are on. Only the handful of terms that are genuinely numbers get compared with other systems.
  • A territory is only comparable to one measured the same way. Some systems size on residents aged 65 and over, some on the whole population. We keep those apart and never rank one against the other.
  • Disclosed cases are not a score. A count of proceedings mostly measures how big and how old a system is. We publish what each filing discloses, in its own words, with a rate per hundred locations so the count is not mistaken for a verdict.
›The numbers behind this page

What the agreement says about the minimums

  • Brand fund you must pay: “The current Marketing Fund contribution is 1.5% of the first Two Million Dollars ($2,000,000.00) of Gross Sales per calendar year per Territory, and .75% of Gross Sales in excess of Two Million Dollars ($2,000,000.00) per calendar year per Territory, with a minimum contribution of $75 per billing period.”
  • Local marketing you must spend: “In addition to your Marketing Fund contribution, you must spend each month, beginning at least two weeks before you commence operations, at least $1,500 or 2% of your Gross Sales, whichever is higher, to advertise and promote your Franchised Business in accordance with your Plan.”
  • Royalty you owe regardless: “Following the first Year of Operation, you must pay a Royalty equal to the greater of (i) 5% of the Gross Sales of the Franchised Business for each two-week period or (ii) the Minimum Periodic Royalty Payment (described below) for each period.”
  • Sales you must reach: “In addition, your Franchised Business must generate a minimum level of Gross Sales on an annual basis, in the amounts described in the Franchise Agreement (the “Minimum Performance Standards”).”

The proceedings, as the filing describes them

  • “ACK Home Care, LLC, the franchisee of SH-Delaware, agreed to pay $42,000 to the plaintiffs in return for a release of all defendants and dismissal of the litigation with prejudice. (We did not contribute to the settlement payment)”
  • “not include the non-solicitation provision of employees in its franchise agreement for all franchisees nationwide”
  • “the plaintiff was paid $150,000 in return for the dismissal of the lawsuit with prejudice”
  • “the parties agreed to dismiss the litigation and the plaintiff was paid $150,000”

What this filing does not disclose

  • Nothing material to this question is missing from this filing.

Every term on this page is read from Senior Helpers’ own 2026 disclosure document, and the wording is the filing’s rather than ours. Territory sizes are compared only with systems measuring on the same basis. Disclosed proceedings are shown as the filing describes them, with their status where the filing states one. Source ↗

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