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What does an owner commit to at A Place At Home?

A Place At Home gives an owner a territory of about 40,000 residents aged 65 and over. That is higher than most among home care systems.

Across 17 home care systems

How big are other systems' territories, next to A Place At Home's? →

How long you are in, and what leaving looks like

How long the agreement runs
Home Instead: 5Nurse Next Door: 5SYNERGY HomeCare: 5A Place At Home: 10Amada Senior Care: 10Assisting Hands Home Care: 10BrightStar Care: 10CareBuilders at Home: 10ComForCare: 10Comfort Keepers: 10Executive Home Care: 10FirstLight Home Care: 10Griswold: 10Hallmark Homecare: 10Home Matters Caregiving: 10Homewatch CareGivers: 10HomeWell Care Services: 10One You Love Homecare: 10Right at Home: 10Senior Helpers: 10Seniors Helping Seniors: 10Visiting Angels: 10
10
near typical
Source ↗
How long you may not compete after
Post-term non-compete: 2 years covering the territory and areas within 25 miles (see quote for the full scope)
The typical system: 2 years
2 years
near typical
p. 52 ↗
What it costs to hand the business on
$10,000
What renewing means
$5,000
Signing the agreement as it stands then
p. 49 ↗

A standard A Place At Home territory holds about 40,000 residents aged 65 and over.

Standard territory size, across the systems measuring it the same way

Every system here sizes on residents aged 65 and over.

Source: Item 12, 2026 filingsHomecareHQ Intelligence · 2026 FDDs
›View data & method
Standard territory population, systems sizing on residents 65 and over
SystemResidents aged 65+
A Place At Homeabout 40,000
Amada Senior Care32,000–42,000
Assisting Hands Home Careat least 25,000
BrightStar Careat least 15,000
CareBuilders at Home30,000–40,000
ComForCare25,000–35,000
FirstLight Home Careabout 25,000
Griswold25,000
Home Instead10,000
HomeCare Advocacy Network30,000–50,000
Homewatch CareGivers38,000–40,000
HomeWell Care Services30,000–40,000
Nurse Next Doorabout 9,000
One You Love Homecareabout 50,000
Right at Homeat least 15,000
Senior Helpers25,000–35,000
SYNERGY HomeCareabout 20,000

Only systems that state a 65-and-over population are drawn: a system sizing on the whole population has measured something different, and the two are never ranked against each other. Where a filing says “at least” a number, the qualifier travels with the value.

No exclusive territory: Territory is not exclusive

about 40,000 people 65+p. 12 ↗

What an owner has to hit, and what happens if they miss

Brand fund you must pay
A floor: an owner pays this or the percentage, whichever is larger.
$150 a month, once established
p. 22 ↗
Local marketing you must spend
A floor: an owner pays this or the percentage, whichever is larger.
$150 a month
p. 22 ↗
Royalty you owe regardless
Minimum royalty: renewal term — not less than the Monthly Minimum Royalty Fee applicable during Month 37 (Renewal term)
Stated in the filing
p. 22 ↗
Sales you must reach
Miss it and the agreement can be terminated.
$400K a year, once established
p. 22 ↗

What an owner may not do

What you may sell
  • Franchisee may only sell approved services and products as specified in the Manuals or approved in writing, and only those required by the franchisor.p. 48 ↗
Who you may sell to
  • No limitation on to whom franchisee may sell, provided sales are made exclusively within the Operating Territory and as required by the franchisor.p. 48 ↗
Other restrictions
  • Franchisor reserves the unlimited right to change the products and services the franchisee must offer.p. 48 ↗

A Place At Home’s filing discloses 1 proceeding.

That is 2.0 per 100 locations, against 1.3 per 100 locations across the whole field. A count of proceedings mostly measures how large and how old a system is, which is why it is shown as a rate and never as a score.

  • 2024 · decided by a court · CI 24-6579

    Plaintiff served a Temporary Restraining Order seeking an injunction to prevent immediate and irreparable harm from the former franchisee's operation of a competing brand; claims that defendants breached eight franchise agreements and violated post-termination restrictive covenants including the covenant not to compete, and infringed plaintiff's trademarks.p. 12 ↗

How to read these terms

  • Contract language does not summarize. Where a filing states a term in words, those words are what we publish, with the page they are on. Only the handful of terms that are genuinely numbers get compared with other systems.
  • A territory is only comparable to one measured the same way. Some systems size on residents aged 65 and over, some on the whole population. We keep those apart and never rank one against the other.
  • Disclosed cases are not a score. A count of proceedings mostly measures how big and how old a system is. We publish what each filing discloses, in its own words, with a rate per hundred locations so the count is not mistaken for a verdict.
›The numbers behind this page

What the agreement says about the minimums

  • Brand fund you must pay: “Note 4: Brand Development Fund – The brand development fund fee is a continuing fee equal to an amount of up to 2% of your monthly Gross Sales, subject to a minimum of $150 per Territory per month (the "Brand Development Fund Fee").”
  • Local marketing you must spend: “Note 5: Franchisee Directed Local Marketing – On a monthly and on-going basis you are required to spend not less than the greater of 2% of your monthly Gross Sales or $150 per Territory per month toward the marketing and promotion of your A Place At Home Business.”
  • Royalty you owe regardless: “Renewal Term – During any applicable renewal term, the Monthly Minimum Royalty Fee shall be not less than the Monthly Minimum Royalty Fee applicable during Month 37 and shall be subject to increase as determined by us”
  • Sales you must reach: “On-going, you are required to meet the following minimum annual Gross Sales requirements (the "Annual Minimum Gross Sales Requirements"): $200,000 in Gross Sales in the first year following the opening of the Franchised Business; and $400,000 in Gross Sales in the second year following the opening of the Franchised Business and each and every year thereafter.”

The proceedings, as the filing describes them

  • “the Court issued an Order Granting Default Judgement against the defendants”

What this filing does not disclose

  • Nothing material to this question is missing from this filing.

Every term on this page is read from A Place At Home’s own 2026 disclosure document, and the wording is the filing’s rather than ours. Territory sizes are compared only with systems measuring on the same basis. Disclosed proceedings are shown as the filing describes them, with their status where the filing states one. Source ↗

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