Intelligence / Franchisor Intelligence / FirstLight Home Care
FirstLight Home Care
FirstLight HomeCare Franchising, LLCfranchising since 2010owned by Cornerstone Franchise Brands, LLC, Cornerstone Franchise Group, LLC
Everything below is FirstLight Home Care's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.
The snapshot
Royalty
5%
field median 5%
Franchise fee
$50K
field median $52K
Startup investment
$127K – $219K
Item 7 range
Franchised outlets
238
2022 → 2024
What its locations disclose
Annual unit revenue (Item 19)
$1.13M median
176 units, per territory · FY2024
$191K$1.13M median$7.8M
comparable cohortgroup: outlet_or_territory · gross · mature_full_year
Revenue is not profit. One statistic per brand, chosen by a published rule set; brands compare only inside the same group.
Methodology notes
- FN-COHORT-EXCLUSIONS Brand excluded specific units from this cohort; see exclusion note.
- FN-COMPARABILITY-GROUP Brands are compared only within the same comparability group (unit basis, revenue definition, cohort maturity). The group label is shown beside every comparison.
- FN-HEADLINE-COHORT The headline figure is one Item 19 statistic chosen per brand by a published, versioned rule set (franchised, unit-level, mature, all eligible units, largest count, latest year, median first); the other disclosed cohorts remain available.
- FN-REV-DEF-VARIES Revenue definitions differ by brand (Gross Sales/Revenue(s)/Receipts/Billings, Net Billings, etc.); see each brand's verbatim definition.
- FN-UNIT-BASIS Reporting unit is the brand's own (business/territory/outlet); composites never mix bases.
The franchisor's own books
From the audited financial statements attached to the FDD — the corporate entity, not its franchisees.
Whose numbers these are: Figures are Cornerstone Franchise Brands, LLC; PARENT, consolidated with the parent's subsidiaries; consolidating Cornerstone Franchise Brands, LLC, FirstLight HomeCare Franchising, LLC, Cornerstone Move Management, LLC, Surv Franchisor, LLC.
Audited by Douglas Corey & Associates, P.C. · unmodified opinion · fiscal year ends December 31 · pass through for tax FDD p. 69 ↗
| Line | FY2023 | FY2024 |
|---|---|---|
| Total revenue | $15.88M | $19.36M |
| Royalties collected | $12.24M | $14.62M |
| Operating income | $5.89M | $7.69M |
| Net income | $5.9M | $6.98M |
| Equity | $510K | $1.44M |
Methodology notes
- FN-REPORTING-ENTITY Item 21 requires audited statements, but not always the franchisor's own: these figures belong to the entity named beside them, which for some brands is a parent or a combined group and may include businesses other than this brand. Item 21 figures are compared with other Item 21 figures on that basis; the entity and what it consolidates are shown with the number.
- FN-STATEMENT-SET Figures come from one audited statement package (entity, report, fiscal year-end); a later package supersedes the comparative years of an earlier one, and packages for other entities are never blended.
Who runs it
Erin Sullivan
Vice President, Sales
- Vice President, Sale · FirstLight HomeCare Franchising, LLC · January 2025 – present
- Executive Director, National Accounts & Strategic Partnerships · FirstLight HomeCare Franchising, LLC · October 2022 – January 2025
- Executive Director, Strategic Partnerships · FirstLight HomeCare Franchising, LLC · November 2021 – October 2022
- Director, Business Development · FirstLight HomeCare Franchising, LLC · January 2018 – August 2021
Terri Zimmer
Vice President, Business Development and Field Support
- Vice President, Franchise Support · FirstLight HomeCare Franchising, LLC · February 2020 – present
- Director of Business Development and Team Support – South Central U.S. · FirstLight HomeCare Franchising, LLC · October 2017 – February 2020
- Franchisee and Executive Vice President of 12 Comfort Keepers offices · Comfort Keepers · January 2008 – October 2017
William H. Stewart, Jr.
Member of Board of Managers/Founder
- Member of Board of Managers · FirstLight HomeCare Franchising, LLC · December 2009 – present
- Co-Managing Partner · Navigator Partners, LLC · October 2006 – present
Ryan Zoellner
Chief Financial Officer
- Chief Financial Officer · FirstLight HomeCare Franchising, LLC · February 2023 – present
- Controller · FirstLight HomeCare Franchising, LLC · June 2022 – February 2023
- Chief Financial Officer · Schoedinger Funeral and Cremation Service · July 2017 – June 2022
Bernard B. Markey
Member of Board of Managers/Founder
- Member of Board of Managers · FirstLight HomeCare Franchising, LLC · December 2009 – present
- Co-Managing Partner · Navigator Partners, LLC · October 2006 – present
Mark Vanase
Chief Operating Officer
- Chief Operating Officer · FirstLight HomeCare Franchising, LLC · March 2023 – present
- Executive Vice President, Business Development and Field Support · FirstLight HomeCare Franchising, LLC · April 2021 – March 2023
- Vice President, North American Operations · ServiceMaster Restore · July 1996 – April 2021
Jeff Goebel
Vice President of Business Development and Process
- Vice President of Business Development and Process · FirstLight HomeCare Franchising, LLC · January 2016 – present
- Director of Business Development and Team Support–Eastern U.S. · FirstLight HomeCare Franchising, LLC · November 2013 – present
- Owner and President · Diverse Tooling, Inc. · January 2008 – present
- President · Beverly Real Estate Management, LLC · November 2006 – present
Glee McAnanly
CEO/President
- CEO/President · FirstLight HomeCare Franchising, LLC · February 2021 – present
- Chief Operating Officer · FirstLight HomeCare Franchising, LLC · July 2020 – present
- Chief Development Officer and Vice President of Franchise Excellence · ServiceMaster Brands · April 2019 – July 2020
- Vice President of International and Franchise Relations · ServiceMaster Brands · January 2017 – July 2020
Litigation disclosures
No litigation disclosed in Item 3FDD p. 11 ↗
“ITEM 3 LITIGATION No litigation is required to be disclosed in this Item.”
The fine print
Fee schedule, as filed
- initial franchise fee: $50,0002nd Additional Franchise: 15% = $7,500 discount, New Discounted Initial Franchise Fee $42,500; 3rd Additional Franchise and more Additional Franchise: 20% = $10,000 discount, New Discounted Initial Franchise Fee $40,000.…
- royalty: 5% of Gross Revenues
- brand fund: The greater of 1% of Gross Revenues received per month or 1% of the monthly Minimum Performance Standard
- technology fee: $195 per month
- local marketing requirement: Greater of a minimum of $1,500 or 2% of Gross Revenues (may include internet marketing)
Territory policyFDD p. 43 ↗
You will operate your FirstLight Home Care Business at a specific location we accept and identify in the Franchise Agreement. Your Franchised Area is a protected area defined by zip code(s), within which we agree not to grant another FirstLight Home Care Business or open a company-owned business as long as you are not in default. Generally each franchisee is granted a Franchised Area that includes approximately 250,000 residents, of which approximately 25,000 are residents of age 65 or older. Continuation of protected rights depends on meeting Minimum Performance Standards.
Technology named in the FDD
Care management & scheduling
Client management software (CMS - scheduling, staffing and client management)Scheduling software
CRM & lead management
Client relationship management software
Payroll & HR
Telephonic time clock software
Accounting & finance
Credit-card / debit-card processing services, check or credit verification services, financial-center services, and electronic funds transfer systemsQuickBooksFinancial accounting software
Training & learning
Online learning management system (LMS)
Marketing
Online fulfillment source (Marketing Starter Kit ordering)Internet marketing / web positioning placements and search engine optimization packagesWordpress accountFirstLight Home Care web site (www.firstlighthomecare.com) / designated Internet web site programE-mail account (off franchisor's domain)
Franchisor portal & intranet
Intranet system management software
Productivity & office
Microsoft 365
IT & infrastructure
Microsoft WindowsOperating systems (certain operating systems provided by franchisor)Chrome (Internet browser)High-speed Internet access / Internet service provider
For franchisor teams
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