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HomeCare Advocacy Network

HomeCare Advocacy Network Inc.franchising since 2020
Open the 2026 FDD

Everything below is HomeCare Advocacy Network's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.

The snapshot
Royalty
7%
field median 5%
Franchise fee
$50K
field median $52K
Startup investment
$142K – $238K
Item 7 range
Franchised outlets
7
2023 → 2025
What its locations disclose
Annual unit revenue (Item 19)
$674K median
7 units, per outlet · FY2025
relaxed cohort — compare with caregroup: outlet_or_territory · gross · maturity_not_stated

Revenue is not profit. One statistic per brand, chosen by a published rule set; brands compare only inside the same group.

Methodology notes
  • FN-COMPARABILITY-GROUP Brands are compared only within the same comparability group (unit basis, revenue definition, cohort maturity). The group label is shown beside every comparison.
  • FN-FY-BASIS Brand reports on a non-calendar fiscal year.
  • FN-HEADLINE-COHORT The headline figure is one Item 19 statistic chosen per brand by a published, versioned rule set (franchised, unit-level, mature, all eligible units, largest count, latest year, median first); the other disclosed cohorts remain available.
  • FN-PARTIAL-YEAR-INCLUDED Includes units open less than a full year.
  • FN-REV-DEF-VARIES Revenue definitions differ by brand (Gross Sales/Revenue(s)/Receipts/Billings, Net Billings, etc.); see each brand's verbatim definition.
  • FN-UNIT-BASIS Reporting unit is the brand's own (business/territory/outlet); composites never mix bases.
The franchisor's own books

From the audited financial statements attached to the FDD — the corporate entity, not its franchisees.

Whose numbers these are: Figures are Homecare Advocacy Network, Inc..

Audited by DA Advisory Group PLLC · unmodified opinion · fiscal year ends May 31 FDD p. 145

LineFY2025
Total revenue$532K
Royalties collected$375K
Operating income$-552K
Net income$-539K
Equity$-99K
Methodology notes
  • FN-STATEMENT-SET Figures come from one audited statement package (entity, report, fiscal year-end); a later package supersedes the comparative years of an earlier one, and packages for other entities are never blended.
  • FN-FY-BASIS Brand reports on a non-calendar fiscal year.
Who runs it
Steve Philips
Chairman of the Board of Directors
FDD p. 10
  • Chairman · HomeCare Advocacy Network, Inc. · July 2024 – present
  • President · Allied Oil & Supply · August 2011 – July 2024
Chris Cue
General Counsel and Member of Board of Directors
FDD p. 10
  • General Counsel and member of our Board of Directors · HomeCare Advocacy Network, Inc. · April 2020 – present
  • Proprietor · Chris L. Cue Attorney at Law (Chicago, Illinois) · May 2013 – present
Sierra Goetz
Operations Director
FDD p. 9
  • Operations Director · HomeCare Advocacy Network, Inc. (Omaha, Nebraska) · January 2020 – present
  • Customer Services Representative and Medicare Sales Agent · Oracle Insurance Agency · July 2018 – December 2019
Mark Goetz
President, Chief Executive Officer, and Member of the Board of Directors
FDD p. 9
  • President, Chief Executive Officer, and a member of our Board of Directors · HomeCare Advocacy Network, Inc. (Omaha, Nebraska) · January 2020 – present
  • Vice President of Home and Community Based Services · The Asbury Group (Frederick, Maryland) · July 2017 – December 2019
Litigation disclosures
No litigation disclosed in Item 3FDD p. 10
LITIGATION No litigation information is required to be disclosed in this Item.
The fine print
Fee schedule, as filed
  • initial franchise fee: $49,700Initial Franchise Fee for the first and second HCAN Services Business under the Multi-Unit Development Agreement shall be $49,700 for each unit; Multi-Unit Development Fee equal to $24,850 for the third and each subseque…
  • royalty: 7% of Gross Revenue.
  • technology fee: Currently $250 per month, subject to increase.
  • local marketing requirement: $1,500 - $3,500 (HCAN Marketing and Development Service Fee, payable monthly by ACH)
Territory policyFDD p. 28

Your designated area (“Designated Area”) will be defined to include a population of approximately 30,000 to 50,000 people who are age 65 and older. A geographic description of your Designated Area will be attached to the Franchise Agreement as Exhibit A. You maintain rights to your Designated Area even though the population increases. You do not receive an exclusive territory except that, while the Franchise Agreement is in effect, you have an open office, and you are in compliance, the franchisor will not grant another franchisee the right to operate a Franchised Business using the Marks in the Designated Area and will not establish a company-owned or affiliate-owned HCAN Services Business using the Marks in your Designated Area. You must confine services to clients located in the Designated Area unless otherwise authorized in writing.

Technology named in the FDD
Care management & scheduling
Intranet and POSHome care administrative software from required supplier
Recruiting & hiring
Background search vendor
Accounting & finance
QuickBooksZeeWise Zee360 CARS program
Training & learning
Learning management system (online training)
Marketing
Franchisee web site (hosted by franchisor)HCAN Marketing and Development Services (social media / digital marketing)
Franchisor portal & intranet
Operations Manual (password protected electronic access)
Productivity & office
Microsoft 365
IT & infrastructure
Antivirus, spyware and firewall protectioniMac / iPad (MAC workstation and tablets)Backup hardware and/or softwareWindows 10 ProWindows 8 ProHIPAA compliance program (third-party supplier)
Other
Software templates for the operation of your Franchised BusinessDesignated SoftwareMicrosoft .NET Framework 4.0
For franchisor teams
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