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Franchisor Intelligence / Home Matters Caregiving
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Home Matters Caregiving

emergingfranchising since 2020

Home Matters Caregiving is one of the smaller home care franchise systems, with 31 locations, and it is still adding more. Owners pay a 6.0% royalty on gross sales. — HomecareHQ analysis of its 2026 filing.

Read the 2026 FDD ↗Compare with another system →

What stands out

HomecareHQ analysis of 23 home care franchise systems' 2026 disclosure documents.

How Home Matters Caregiving compares

Differs from typical
  • Transfer rate0.0%
    below typical
  • Royalty share of revenue43.0%
    below typical
  • Brand fund1.0%
    below typical

Growth, against 7 other smaller systems

Net unit growth
HomeCare Advocacy Network: −41.7%Nurse Next Door: −2.7%Visiting Angels: +0.4%Home Instead: +1.1%Right at Home: +5.0%BrightStar Care: +6.2%Comfort Keepers: +7.1%Griswold: +8.8%ComForCare: +9.3%Senior Helpers: +11.0%HomeWell Care Services: +11.7%Homewatch CareGivers: +12.6%SYNERGY HomeCare: +13.8%Assisting Hands Home Care: +14.9%FirstLight Home Care: +17.2%Seniors Helping Seniors: +24.4%CareBuilders at Home: +27.3%Amada Senior Care: +33.2%A Place At Home: +38.9%Hallmark Homecare: +63.9%One You Love Homecare: +71.4%Home Matters Caregiving: +93.8%Executive Home Care: +276.2%
+93.8%
higher than most
Exit rate
CareBuilders at Home: 0.0%Home Matters Caregiving: 0.0%Right at Home: 0.4%Comfort Keepers: 0.7%Home Instead: 1.6%Visiting Angels: 1.7%FirstLight Home Care: 2.0%ComForCare: 2.4%Senior Helpers: 2.8%BrightStar Care: 2.9%Griswold: 3.3%Assisting Hands Home Care: 3.5%SYNERGY HomeCare: 4.7%A Place At Home: 5.6%Homewatch CareGivers: 5.6%Seniors Helping Seniors: 5.6%One You Love Homecare: 7.1%Amada Senior Care: 9.2%Executive Home Care: 9.5%HomeWell Care Services: 12.2%Nurse Next Door: 16.4%Hallmark Homecare: 25.0%HomeCare Advocacy Network: 50.0%
0.0%
lower than most

Fees, across every system that discloses the measure

Effective royalty at $1M
Visiting Angels: 3.5%Amada Senior Care: 5.0%Assisting Hands Home Care: 5.0%ComForCare: 5.0%Comfort Keepers: 5.0%FirstLight Home Care: 5.0%Griswold: 5.0%Home Instead: 5.0%Homewatch CareGivers: 5.0%Nurse Next Door: 5.0%One You Love Homecare: 5.0%Right at Home: 5.0%Senior Helpers: 5.0%SYNERGY HomeCare: 5.0%BrightStar Care: 5.3%Seniors Helping Seniors: 5.4%A Place At Home: 5.5%Executive Home Care: 6.0%Hallmark Homecare: 6.0%Home Matters Caregiving: 6.0%HomeWell Care Services: 6.0%HomeCare Advocacy Network: 7.0%CareBuilders at Home: 9.0%
6.0%
above typical
All-in fee load at $1M
Visiting Angels: 6.0%ComForCare: 6.1%One You Love Homecare: 6.2%FirstLight Home Care: 6.2%Amada Senior Care: 6.4%Seniors Helping Seniors: 6.4%Nurse Next Door: 6.7%Comfort Keepers: 7.0%Right at Home: 7.2%Homewatch CareGivers: 7.3%Hallmark Homecare: 7.3%Home Matters Caregiving: 7.3%SYNERGY HomeCare: 7.5%Senior Helpers: 7.6%Home Instead: 7.6%A Place At Home: 7.7%BrightStar Care: 8.1%Executive Home Care: 8.2%Assisting Hands Home Care: 10.0%CareBuilders at Home: 10.0%
7.3%
near typical
Initial franchise fee
A Place At Home: $50KCareBuilders at Home: $50KGriswold: $50KHomeWell Care Services: $50KOne You Love Homecare: $50KRight at Home: $50KHomeCare Advocacy Network: $50KExecutive Home Care: $50KBrightStar Care: $50KFirstLight Home Care: $50KHomewatch CareGivers: $50KVisiting Angels: $52KHome Matters Caregiving: $52KHome Instead: $54KAssisting Hands Home Care: $55KComfort Keepers: $55KSenior Helpers: $55KSeniors Helping Seniors: $55KSYNERGY HomeCare: $55KAmada Senior Care: $57KComForCare: $59KHallmark Homecare: $60KNurse Next Door: $72K
$52K
near typical

Economics, against 12 franchisors reporting their own books

Royalty share of revenue
Hallmark Homecare: 18.3%Home Matters Caregiving: 43.0%Amada Senior Care: 50.0%Visiting Angels: 53.0%Nurse Next Door: 57.6%SYNERGY HomeCare: 60.6%BrightStar Care: 64.4%Seniors Helping Seniors: 66.9%HomeCare Advocacy Network: 70.5%Senior Helpers: 72.4%Assisting Hands Home Care: 72.7%HomeWell Care Services: 75.2%
43.0%
below typical

The typical home care franchise: 5.0% royalty rate, $52K initial franchise fee, +12.6% net unit growth. See what’s typical →

Not shown for this system: three-year unit growth (the filing does not disclose it).

Explore this system

How it performs

How it's designed

Questions this data answers

Ask HQ uses these same benchmarks to answer questions about your own agency’s growth, fees and margins. See how it works →

The basics

Royalty
6.0%on gross salesSource ↗
Brand fund
1.0%Source ↗
Initial franchise fee
$52KSource ↗
Cost to open, from
$17KSource ↗
Technology fee
$275/moSource ↗
Agreement term
10 yearsSource ↗
Franchised locations
31at the end of 2025Source ↗
Standard territory
about 200,000residents of any agep. 9 ↗
Legal entity
Senior HealthCare Investments, LLC
Franchising since
2020p. 6 ↗
Filing read
2026 disclosure document
›Key statistics to cite
  • Home Matters Caregiving added +93.8% to its franchised locations last year (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving lost 0.0% of its franchised locations last year (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving has 8 franchises sold and not yet open (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving ended the year with 31 franchised locations (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving saw 0.0% of its locations change hands (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving draws 43.0% of its revenue from royalties (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving draws 37.7% of its revenue from selling new franchises (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving runs a -7.6% operating margin (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving spells out 0 of the basic facts behind its revenue figures (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving charges a 6.0% royalty (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving collects 6.0% on a million dollars of sales (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving takes 7.3% of a million dollars of sales each year (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving charges $52K to buy the franchise (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving asks 1.0% of sales for the brand fund (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving charges $275/mo for technology (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving puts the cost of opening at $17K and up (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving gives new owners 62 hours of classroom training (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving adds 0 hours of on-the-job training (HomecareHQ analysis of its 2026 filing).
  • Home Matters Caregiving runs its agreement for 10 years (HomecareHQ analysis of its 2026 filing).
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Keep going
A Place At Home →
50 locations, and the same stage — the closest comparison this field has.
Hallmark Homecare →
59 locations, and the same stage — the closest comparison this field has.
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