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Home Matters Caregiving

Senior HealthCare Investments, LLCfranchising since 2020
Open the 2026 FDD

Everything below is Home Matters Caregiving's own required public disclosure, presented neutrally. Chips link to the exact page of the source document.

The snapshot
Royalty
6%
field median 5%
Franchise fee
$52K
field median $52K
Startup investment
$17K – $207K
Item 7 range
Franchised outlets
31
2023 → 2025
The franchisor's own books

From the audited financial statements attached to the FDD — the corporate entity, not its franchisees.

Whose numbers these are: Figures are Senior Healthcare Investments, LLC.

Audited by Marrs Bergquist, CPAs · unmodified opinion · with an emphasis-of-matter paragraph · fiscal year ends December 31 · s corporation for tax FDD p. 139

LineFY2024FY2025
Total revenue$1.04M$1.79M
Royalties collected$397K$768K
Operating income$-314K$-136K
Net income$-305K$-90K
Equity$-887K$-977K
Methodology notes
  • FN-STATEMENT-SET Figures come from one audited statement package (entity, report, fiscal year-end); a later package supersedes the comparative years of an earlier one, and packages for other entities are never blended.
Who runs it
Heidi Rowell
Chief Operating Officer
FDD p. 9
  • Director of Operations · Home Matters Franchise team · January 2023 – 2024
  • COO · Home Matters · 2024 – present
  • executive director · Home Matters Beaverton, Oregon location · 2010 – present
  • director · Alzheimer's Association
Jeffrey Giedt
Chief Executive Officer
FDD p. 8
  • Chief Executive Officer · Home Matters franchising organization · June 2, 2020 – present
  • co-founder · Aventa Senior Care, MD Senior Living, and Senior Hope, formerly Stepping Up For Seniors · 2010 – April 2020
Tyson Queen
Director of Central Services
FDD p. 9
  • Area Developer · Home Matters Franchising · 2021 – present
  • Director of Central Services · Home Matters Franchising · 2023 – present
  • VP of Sales · Waitr · 2016 – 2020
Clayton Foutch
Chief Revenue Officer
FDD p. 8
  • Chief Revenue Officer · Home Matters franchising organization · June 2, 2020 – present
  • founder · Home Matters Caregiving · 2008 – present
Paul Houle
Director of Sales
FDD p. 9
  • Director of Sales · Home Matters franchise leadership team · 2024 – present
  • VP of Global Customer Experience · DEEM · 2014 – 2021
Litigation disclosures
No litigation disclosed in Item 3FDD p. 9
LITIGATION No litigation is required to be disclosed in this Item.
The fine print
Fee schedule, as filed
  • initial franchise fee: $52,000provides a Protected Territory containing a population of up to approximately 200,000 people; initial franchise fee will increase by $0.26 per each additional individual over 200,000; discounted initial franchise fee to …
  • royalty: 6% of Gross Revenue
  • brand fund: 1% of Gross Revenue
  • technology fee: Subscription Wellsky Software Fee: Minimum of $275 per month for the first 10 client seats and then $13 per client seat per month thereafter, plus a one-time set-up fee of $250; Subscription Payroll Services: $350 per month minimum fee; Website Hosting Fee: $49; Subscription CRM Management: $120 per user; Subscription Activated Insights Experience Management Service: $150-$350 per month; In-Home Client Care Technology: $600 per month
  • local marketing requirement: $1,000
Territory policyFDD p. 31

The Franchise Agreement grants the right to operate at a Franchised Location (home-based office or small office space) and provides a Protected Territory containing up to approximately 200,000 people (larger available in franchisor's sole discretion), identified by contiguous zip codes, street boundaries, city boundaries, or county boundaries. Under the Multi-Unit Development Agreement, the Development Area has a population of up to approximately 600,000 people. Franchisee must meet minimum annual Gross Revenue amounts to retain territory rights.

Technology named in the FDD
Care management & scheduling
WellSky
CRM & lead management
HubSpot
Payroll & HR
ViventiumADP
Accounting & finance
Accounting program
Training & learning
Care Academy
Marketing
Website / domain name (franchisor-established)
Franchisor portal & intranet
Google Maps
Productivity & office
Microsoft 365Highspeed scannerPaper shredderGoogle WorkspacePrinter
IT & infrastructure
Cellular phone with Bluetooth capabilityComputer (Windows-based)Highspeed internet serviceSmartphonesElectronic tablets
Other
Activated Insights
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