What do Home Instead owners' businesses bring in?
Home Instead reports $2.35M in annual revenue for the businesses it counts. That is above typical among systems that report the same way.
Compared with 2 systems that report the same way
Which systems report owner revenue the way Home Instead does? →
Out of the 611 franchised businesses it counted, each open for at least a full year. That is above typical among the systems reporting revenue the same way, where the middle figure is $1.48M.
2025 Gross Sales for Franchised Businesses p. 65 ↗
Home Instead’s figure covers the 611 franchised businesses it counted, each open for at least a full year — not every location it has open.
This is revenue — what those businesses billed. It is not profit, and nothing in this filing says what an owner took home.
What the filing means by revenue: Gross Sales — the same term the royalty is charged on.
The businesses reported these figures themselves.
Inside that group, Home Instead’s businesses ran from $38K to $13.07M.
What the businesses in that group billed
Every figure here describes the same group of businesses.
›View data & method
| Statistic | Annual revenue |
|---|---|
| The lowest | $38K |
| The middle business | $2.35M |
| The average | $2.75M |
| The highest | $13.07M |
All of these come from one table, so they describe one group of businesses. Statistics from two different tables would describe two different groups, and the distance between them would be an artefact of putting them side by side.
The systems that count the same thing Home Instead counts
2 systems that report the same way, side by side
All of them report one franchised business, everything billed, open for a full year.
›View data & method
| System | Annual revenue |
|---|---|
| Assisting Hands Home Care | $1.48M |
| Griswold | $708K |
| Home Instead | $2.35M |
These systems share a unit basis, a revenue definition and a maturity rule, which is the only condition under which two of these figures can be set beside each other. Systems reporting on any other basis are not in this chart and are not behind it.
Home Instead spells out 11 of the basic facts behind its revenue figures — higher than most in this field.
This counts how many of the basic facts behind a revenue figure the filing spells out — who was counted, over what period, on what basis. It measures the disclosure, not the businesses: a system can explain little and trade well.
Every figure this filing’s Item 19 reports
- p. 65 ↗2025 Gross Sales for Franchised Businessesthe figure aboverevenue · per one franchised business · 611 counted
- p. 65 ↗2025 Client Hours Served for Franchised Businessesother measures · per one franchised business · 611 counted
- p. 64 ↗2025 Gross Sales / Territory Tenurerevenue · per one franchised business · 611 counted
- p. 66 ↗TABLE NO. 1 SYSTEM-WIDE OUTLET SUMMARY FOR YEARS 2023 TO 2025other measures · per a group the filing defines
- p. 66 ↗TABLE NO. 2 TRANSFERS OF OUTLETS FROM FRANCHISEES TO NEW OWNERS (OTHER THAN FRANCHISOR OR AN AFFILIATE) FOR YEARS 2023 TO 2025other measures · per a group the filing defines
How to read owner revenue
- Revenue is not profit. Item 19 reports what businesses billed, before caregiver wages, rent, insurance or anything else. No figure in these filings says what an owner took home.
- The cohort is the fact. A filing chooses which businesses to report on — how many, how long open, whether a location or an owner's whole operation. Change that choice and the number changes, so we state it beside the figure every time.
- Two systems' figures only compare when they were measured the same way. Same kind of unit, same definition of revenue, same maturity rule. Where fewer than three systems report a figure the same way, there is no comparison to make and we do not invent one.
›The numbers behind this page
What this filing means by revenue
For purposes of this Item 19, “Gross Sales” means the aggregate amount of all sales of all services and products, and other goods and services, whether for cash, on credit or otherwise, made or provided at or in connection with the Franchised Business, including all charges for services performed. Gross Sales does not include (1) any federal, state, municipal or other sales tax, goods and services tax, value-added or other retailer’s excise tax, or any other similar tax on the supply of goods and services collected from clients at the point of sale and that you pay or accrue, if such taxes are separately stated when the client is charged and if such taxes are paid to the appropriate taxing a
| Statistic | Annual revenue |
|---|---|
| The lowest | $38K |
| The middle business | $2.35M |
| The average | $2.75M |
| The highest | $13.07M |
What this filing does not disclose
- Anything about costs or margin: Item 19 reports what came in, not what was left.
Every figure on this page is read from Home Instead’s own 2026 disclosure document. At most one revenue statistic per system becomes its headline, chosen by a published rule that prefers franchised units, a unit-level basis, a mature group and the largest count. Figures from systems that report on a different basis are never pooled with these. p. 65 ↗
Ask HQ reads your billings, admissions and retention against the same benchmarks these filings make comparable.