What do Griswold owners' businesses bring in?
Griswold Home Care reports $708K in annual revenue for the businesses it counts. That is below typical among systems that report the same way.
Compared with 2 systems that report the same way
Out of the 23 franchised businesses it counted, each open for at least a full year. That is below typical among the systems reporting revenue the same way, where the middle figure is $1.48M.
Part II: Average, Median, High and Low Gross Receipts Earned by Franchised Locations Operating in One Territory During the Measurement Period p. 47 ↗
Griswold’s figure covers the 23 franchised businesses it counted, each open for at least a full year — not every location it has open.
This is revenue — what those businesses billed. It is not profit, and nothing in this filing says what an owner took home.
What the filing means by revenue: Gross Receipts — the same term the royalty is charged on.
The businesses reported these figures themselves.
Inside that group, Griswold’s businesses ran from $62K to $5.18M.
What the businesses in that group billed
Every figure here describes the same group of businesses.
›View data & method
| Statistic | Annual revenue |
|---|---|
| The lowest | $62K |
| The middle business | $708K |
| The average | $1.38M |
| The highest | $5.18M |
All of these come from one table, so they describe one group of businesses. Statistics from two different tables would describe two different groups, and the distance between them would be an artefact of putting them side by side.
The systems that count the same thing Griswold counts
2 systems that report the same way, side by side
All of them report one franchised business, everything billed, open for a full year.
›View data & method
| System | Annual revenue |
|---|---|
| Assisting Hands Home Care | $1.48M |
| Griswold | $708K |
| Home Instead | $2.35M |
These systems share a unit basis, a revenue definition and a maturity rule, which is the only condition under which two of these figures can be set beside each other. Systems reporting on any other basis are not in this chart and are not behind it.
Griswold spells out 12 of the basic facts behind its revenue figures — higher than most in this field.
This counts how many of the basic facts behind a revenue figure the filing spells out — who was counted, over what period, on what basis. It measures the disclosure, not the businesses: a system can explain little and trade well.
Every figure this filing’s Item 19 reports
- p. 47 ↗Part II: Average, Median, High and Low Gross Receipts Earned by Franchised Locations Operating in One Territory During the Measurement Periodthe figure aboverevenue · per one franchised business · 23 counted
- p. 48 ↗Franchised Location Revenue by Quartilerevenue · per one franchised business · 4 counted
- p. 47 ↗Part I: Average, Median, High and Low Gross Receipts Earned by All Franchised Locations During the Measurement Periodrevenue · per one franchised business · 59 counted
- p. 48 ↗Part III: Average, Median, High and Low Gross Receipts Earned by Franchised Locations Operating in Multiple Territories During the Measurement Periodrevenue · per one franchised business · 3 counted
- p. 48 ↗Part IV: Top & Bottom Franchised Locations (59 Total) - Bottom 29 Franchised Locations 2025revenue · per one franchised business · 29 counted
- p. 48 ↗Part IV: Top & Bottom Franchised Locations (59 Total) - Top 30 Franchised Locations 2025revenue · per one franchised business · 30 counted
- p. 49 ↗Part V: All Franchised Locations by Time in the System - Franchise Locations by Time in the Systemrevenue · per one franchised business · 5 counted
- p. 49 ↗Part V: Year 1 through 5 Rampother measures · per one franchised business · 23 counted
- p. 49 ↗Part VI: Average, Median, High and Low Gross Receipts Earned by Affiliate-Owned Locations During the Measurement Periodmargin · per one franchised business · 6 counted
How to read owner revenue
- Revenue is not profit. Item 19 reports what businesses billed, before caregiver wages, rent, insurance or anything else. No figure in these filings says what an owner took home.
- The cohort is the fact. A filing chooses which businesses to report on — how many, how long open, whether a location or an owner's whole operation. Change that choice and the number changes, so we state it beside the figure every time.
- Two systems' figures only compare when they were measured the same way. Same kind of unit, same definition of revenue, same maturity rule. Where fewer than three systems report a figure the same way, there is no comparison to make and we do not invent one.
›The numbers behind this page
What this filing means by revenue
“Gross Receipts” is defined as the aggregate of all monies received by a franchisee as a result of the provision of all Services and goods provided by the franchise during the preceding reporting period. Gross Receipts do not include the amount of any applicable sales tax imposed by and paid to any federal, state, municipal, or other governmental authority. Gross Receipts do not include Client reimbursements to franchisee for actual expenses (e.g. mileage) paid by franchisee on behalf of a Client. Also excluded from Gross Receipts are adjustments, including corrections of errors in billings and other reductions in billings given in order to develop and maintain Client relations and goodwill.
| Statistic | Annual revenue |
|---|---|
| The lowest | $62K |
| The middle business | $708K |
| The average | $1.38M |
| The highest | $5.18M |
What this filing does not disclose
- Nothing material to this question is missing from this filing.
Every figure on this page is read from Griswold’s own 2026 disclosure document. At most one revenue statistic per system becomes its headline, chosen by a published rule that prefers franchised units, a unit-level basis, a mature group and the largest count. Figures from systems that report on a different basis are never pooled with these. p. 47 ↗
Ask HQ reads your billings, admissions and retention against the same benchmarks these filings make comparable.