How does Home Instead make money?
78.7% of what Home Instead took in during 2025 came from everything else it earns; 21.3% came from brand fund contributions.
Where the revenue in Home Instead’s filing came from, year by year
Each column is one year. 2025: $170.02M in total.
›View data & method
| Line | 2023 | 2024 | 2025 |
|---|---|---|---|
| Brand fund contributions | $30.7M | $33.7M | $36.2M |
| Total revenue | $131.59M | $157.47M | $170.02M |
Read from the one audited statement package the filing presents as current, full years only. A line the statements do not break out is not drawn; what is left over after the named lines is shown as other income rather than dropped, because a mix that does not sum to the whole misstates the whole.
The figures on this page are Home Instead’s own audited statements.
- The entity
- Home Instead, Inc. and Subsidiaries
- What is inside it
- the franchisor consolidated with its own subsidiaries
- Audited by
- Deloitte & Touche LLP
- The opinion
- Clean — no reservations
- Its year ends
- December 31
This filing does not break its revenue into royalties and new-franchise fees.
This filing does not break its revenue into royalties and new-franchise fees.
What Home Instead keeps
Systems in this field are taxed in different ways — some pay tax as a company, some pass it to their owners — so the figure after tax is not comparable across them, and is not compared here.
How to read a franchisor's accounts
- These are the franchisor's books, not the owners'. Item 21 shows what the company that sells the franchise earns. What an owner's business brings in is a different question, on a different page, and the two are never mixed.
- Sometimes the books belong to a parent. Seven of these twenty-three systems file the audited statements of the group that owns them. Where that is the case we say so, name the entity, and show the figures on their own rather than against franchisors reporting their own accounts.
- Royalties and new-franchise fees are two different businesses. A franchisor living on royalties earns when its owners do. One living on the fees from selling franchises has to keep selling them.
›The numbers behind this page
| Figure | 2023 | 2024 | 2025 |
|---|---|---|---|
| Total revenue | $131.59M | $157.47M | $170.02M |
| Brand fund contributions | $30.73M | $33.72M | $36.21M |
| Operating margin | 49.5% | 56.4% | 53.8% |
| Pre-tax margin | 50.9% | 58.8% | 55.7% |
| Net income | $50.19M | $69.37M | $73.12M |
| Cash from operations | $57.86M | $91.28M | $72.6M |
What the statements say they cover
Figures are Home Instead, Inc. and Subsidiaries; the franchisor consolidated with its own subsidiaries; consolidating HI Omaha, LLC, HI Arizona, LLC.
What this filing does not disclose
- How much of its revenue is royalties: the filing does not break the figure out.
- How much of its revenue is new-franchise fees: the filing does not break the figure out.
Every figure on this page comes from the one audited statement package Home Instead’s 2026 filing presents as current. Full years only: stub periods, predecessor presentations and the disaggregation tables that repeat a year are excluded. Margins are compared before tax, because these entities are taxed in different ways.
Once a month: what changed in the filings, which systems moved, and the numbers worth quoting.